Data Smart: Using Data Science to Transform Information into Insight


Data Smart: Using Data Science to Transform Information into Insight Author John W. Foreman
ISBN-10 111866146X
ISBN-13 9781118661468
Year 2013-11-04
Pages 432
Language English
Publisher Wiley
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Data Science gets thrown around in the press like it s magic Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors It s a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions But how does one exactly do data science Do you have to hire one of these priests of the dark arts the data scientist to extract this gold from your data Nope Data science is little more than using straight forward steps to process raw data into actionable insight And inData Smart author and data scientist John Foreman will show you how that s done within the familiar environment of a spreadsheet

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