Digital Guest Experience

Digital Guest Experience Author Björn Radde
ISBN-10 3732393372
ISBN-13 9783732393374
Year 2017-04-06
Pages 250
Language English
Publisher tredition
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The experience of staying at a hotel will continue to radically change in the coming years The guest is welcomed by robots and bypasses the traditional check in with their smartphone Augmented reality and beacons accompany him through the hotel any missing utensils in room will be produced with a 3D printer Nanotechnologies and biometric methods will be introduced into the hotel industry as well as chatbots and holograms Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry Bjrn Radde explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel s engagement as well as its impact on guest satisfaction and revenue

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