Methods of Persuasion: How to Use Psychology to Influence Human Behavior


Methods of Persuasion: How to Use Psychology to Influence Human Behavior Author Nick Kolenda
ISBN-10 0615815650
ISBN-13 9780615815657
Year 2013-10-15
Pages 240
Language English
Publisher Kolenda Entertainment, LLC
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Over 15 000 copies sold Using principles from cognitive psychology Nick Kolenda developed a unique way to subconsciously influence people s thoughts He developed a mind reading stage show depicting that phenomenon and his demonstrations have been seen by over a million people across the globe Methods of Persuasion reveals that secret for the first time You ll learn how to use those principles to influence people s thoughts in your own life Drawing from academic research in psychology the entire book culminates a powerful 7 step persuasion process that follows the acronym METHODS Step 1 Mold Their Perception Step 2 Elicit Congruent Attitudes Step 3 Trigger Social Pressure Step 4 Habituate Your Message Step 5 Optimize Your Message Step 6 Drive Their Momentum Step 7 Sustain Their Compliance This book teaches you the psychology behind each step You ll learn how to apply METHODS to your own life so that you can influence people s thoughts emotions and behavior in nearly any situation

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