The Fourth Transformation

The Fourth Transformation Author Robert Scoble
ISBN-10 1539894444
ISBN-13 9781539894445
Year 2016-12-07
Pages 208
Language English
Publisher CreateSpace Independent Publishing Platform
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Ten years from today the center of our digital lives will no longer be the smart phone but device that looks like ordinary eyeglasses except those glasses will have settings for Virtual and Augmented Reality What you really see and what is computer generated will be mixed so tightly together that we wont really be able to tell what is real and what is illusion Instead of touching and sliding on a mobile phone we will make things happen by moving our eyes or by brainwaves When we talk with someone or play an online game we will see that person in the same room with us We will be able to touch and feel her or him through haptic technology We wont need to search online with words because there will be a new Visual Web 100 times larger than the current Internet and we will find things by images buy things by brands or just by looking at a logo on the jacket of a passerby Language will be irrelevant and a merchant in a developing world will have access to global markets Medical devices will cure schizophrenia allow quadriplegics to walk People will be able to touch and feel objects and other people who are not actually there for conversations games and perhaps intimate experiences From Kindergarten to on the job learning will become experiential Children will visit great battlefields and tour historic places in VR rather than read about them in text books Med students and surgeons will learn and practice on virtual humans rather than cadavers oil rig workers will understand how to handle emergencies before the ever leave the home office The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences Mostly it talks about how VR and AR are already being used or will be used in the next one to three years It explains how this massive and fundamental transformation will be driven nit just by Millennials but by the generation following them which the authors have named the Minecraft Generation Robert Scoble and Shel Israel have written this book in the hope that it will serve as a business thinkers guidebook to the near term future They hope readers will walk away understanding the massive changes rapidly arising so that they will navigate a successful course through the changes they will be facing sooner than theyor their competitors may realize just yet

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