The Invisible Gorilla: How Our Intuitions Deceive Us

The Invisible Gorilla: How Our Intuitions Deceive Us Author Christopher Chabris
ISBN-10 0307459667
ISBN-13 9780307459664
Year 2011-06-07
Pages 320
Language English
Publisher Harmony
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Reading this book will make you less sure of yourselfand thats a good thing In The Invisible Gorilla Christopher Chabris and Daniel Simons creators of one of psychologys most famous experiments use remarkable stories and counterintuitive scientific findings to demonstrate an important truth Our minds dont work the way we think they do We think we see ourselves and the world as they really are but were actually missing a whole lot Chabris and Simons combine the work of other researchers with their own findings on attention perception memory and reasoning to reveal how faulty intuitions often get us into trouble In the process they explain Why a company would spend billions to launch a product that its own analysts know will fail How a police officer could run right past a brutal assault without seeing it Why award winning movies are full of editing mistakes What criminals have in common with chess masters Why measles and other childhood diseases are making a comeback Why money managers could learn a lot from weather forecastersAgain and again we think we experience and understand the world as it is but our thoughts are beset by everyday illusions We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them Were sure we know where we were on 9 11 falsely believing that vivid memories are seared into our minds with perfect fidelity And as a society we spend billions on devices to train our brains because were continually tempted by the lure of quick fixes and effortless self improvement The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us but its much more than a catalog of human failings Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects Ultimately the book provides a kind of x ray vision into our own minds making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time From the Hardcover edition

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