Trust Me, I’m Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying: Confessions of a Media Manipulator Author Ryan Holiday
ISBN-10 1591846285
ISBN-13 9781591846284
Year 2013-07-02
Pages 320
Language English
Publisher Portfolio
Download Link Click Here

You ve seen it all before A malicious online rumor costs a company millions A political sideshow derails the national news cycle and destroys a candidate Some product or celebrity zooms from total obscurity to viral sensation What you don t know is that someone is responsible for all this Usually someone like me I m a media manipulator In a world where blogs control and distort the news my job is to control blogs as much as any one person can In today s culture 1 Blogs like Gawker Buzzfeed and the Huffington Post drive the media agenda 2 Bloggers are slaves to money technology and deadlines 3 Manipulators wield these levers to shape everything you read see and watch online and off Why am I giving away these secrets Because I m tired of a world where blogs take indirect bribes marketers help write the news reckless journalists spread lies and no one is accountable for any of it I m pulling back the curtain because I don t want anyone else to get blindsided I m going to explain exactly how the media really works What you choose to do with this information is up to you

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