Advanced Google Adwords

Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 1118929551
Size: 16.95 MB
Format: PDF, ePub, Docs
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The ultimate guide to Google AdWords is fully updated for itsthird edition This is the ultimate guide for those who want to quickly getbeyond AdWords basics to learn and apply the advanced techniquesand tactics that are used by Fortune 500 companies. The bookprovides insight into AdWords' functionality and advanced features,explaining how they work and providing tips, tactics, and hands-ontutorials, which readers can immediately use on their own PPCcampaigns. The third edition features more than 50 pages of new materialand has been completely revised to cover all the changes toGoogle's system, including changes to the campaign structure, bidmodifiers, new quality score analysis techniques, and the latest adextension updates. Expert author Brad Geddes gives advancedinsight, direction, and strategies for every aspect of usingAdWords to create and manage a successful pay-per-click marketingcampaign, and also shows you the best tools and techniques forkeyword research, including negative keywords. In additionyou'll: Discover how to craft winning ad copy, and explore advanced PPCcampaign optimization techniques, including how to optimize for agood quality score Explore the intricacies of the Display Network and learn how tointerpret reports Learn how to use the AdWords Editor to create thousands ofkeywords and ad copy configurations Understand advanced bidding strategies, and how to bestorganize and manage an AdWords account Learn how to best test everything from landing pages to adcopy The book concludes with detailed chapters on understanding,interpreting, and acting upon the detailed AdWords reports so youcan confidently make decisions to positively impact your campaigns.Advanced Google AdWords is detailed, in-depth, and full ofinsights, techniques, tips, tactics, and fascinating real-worldcase studies, making it the ultimate step-by-step guide fordeveloping advanced AdWords expertise.

Advanced Web Metrics Mit Google Analytics

Author: Brian Clifton
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 3826655664
Size: 15.98 MB
Format: PDF, ePub, Mobi
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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Advanced Google Adwords

Author: Joseph Sugarman
Publisher: CreateSpace
ISBN: 9781505903935
Size: 76.64 MB
Format: PDF, Docs
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Google AdWords is a very substantial revenue earning tool for the Google search engine. This is their main advertising product and it successfully manages to bring in several billions of dollars worth of revenue each year. Discover the strategies here.

Advanced Web Metrics With Google Analytics

Author: Brian Clifton
Publisher: John Wiley and Sons
ISBN: 9780470634943
Size: 27.51 MB
Format: PDF, Kindle
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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Advanced Google Adwords Strategy

Author: John Zabaras
Publisher: Createspace Independent Publishing Platform
ISBN: 9781718670174
Size: 48.62 MB
Format: PDF, Kindle
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Learn the Universal Strategy to maximize performance on every AdWords Account What is so special about this book? 0% Fluff: Not another book filled with info you can easily find on the internet 100% Practical, advanced and unique content One Universal Complete Strategy: Learn how to structure, manage and optimize every AdWords account Data-Driven: Learn how to use data and not your instinct in your decisions. Comprehensive rule-based optimization strategy: Learn how to flawlessly optimize your accounts based on ROAS, step by step Search, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns explained. How to structure and optimize them Search Query Reports. Learn how to run one of the most powerful sources of data in your account Updated for the new AdWords interface What about the other AdWords books out there? AdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc... these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be the last AdWords book you will ever need. Table of Contents Chapter 1. Account Setup New Account Existing Account Chapter 2. Proper Campaign Settings Campaign Type Campaign Goals Campaign Name & Campaign Types Network Locations Languages Budget Bidding Start and end dates Extensions Ad Rotation Ad Schedule Location options Dynamic Search Ads (DSA) campaign settings Additional Settings for Display Campaigns Additional Settings for Video Campaigns Chapter 3. Proper Ad Group settings Search Campaigns Ad Group Settings & structure Dynamic Search Ads (DSA) Ad group structure Prospecting campaign (Prsp) Ad Group Settings Remarketing campaign (Rmkt) Ad Group Settings Gmail campaign ad group settings & structure Video campaign & Universal App Campaign ad group settings & structure Dynamic Remarketing campaign ad group settings & structure Chapter 4. Ads Search campaigns ads Display campaigns ads Gmail campaign ads Video campaign ads Dynamic Remarketing campaign ads Chapter 5. The AdWords Editor AdWords Editor Installation & Setup The AdWords Editor Interface How to import Ad Groups and Ads on the Search Network How to import Ad groups in the Display Network How to import Keywords How to import Image Ads for the Display Network Creating/Duplicating a new campaign with AdWords Editor Creating/Duplicating a new Ad with AdWords Editor Chapter 6. How we make optimizations ROAS vs ROI vs CPA What is considered a good ROAS? The Strategy Choose the level of your optimizations Decision Tree Technique Decision Tree Technique examples Chapter 7. Bid Adjustments Device Bid Adjustments Location Bid Adjustments Ad Schedule Bid Adjustments Chapter 8. Search Query Report (SQR) How to perform a Search Query Report Chapter 9. The Keyword Planner Getting more accurate results

Google Adwords That Work

Author: Jon Smith
Publisher: Infinite Ideas
ISBN: 1907755888
Size: 31.82 MB
Format: PDF, Kindle
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"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

Grow Your Business With Google Adwords 7 Quick And Easy Secrets For Reaching More Customers With The World S 1 Search Engine

Author: Jon Smith
Publisher: McGraw Hill Professional
ISBN: 0071713190
Size: 39.52 MB
Format: PDF
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Become a market leader in under 6 months—powered by Google AdWordsTM! If your concerns are brand awareness and exposure, you and Google AdWordsTM are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes! There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWordsTM comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWordsTM by Developing a winning strategy Coming up with killer keywords Launching an AdWordsTM campaign Writing an attention-grabbing ad Tracking clicks and converting them to sales When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.

Using Google Adwords And Adsense

Author: Michael Miller
Publisher: Pearson Education
ISBN: 9780131388642
Size: 66.53 MB
Format: PDF, Kindle
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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

Google Adwords

Author: Alexander Beck
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 382669113X
Size: 27.83 MB
Format: PDF, ePub, Docs
View: 1219
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Effektiver Aufbau Ihrer Kampagnen und Anzeigengruppen Erfolgreiche Keywords, Anzeigentexte und Landingpages Auswertung, Optimierung und Professionalisierung Ihrer Kampagnen Sie präsentieren sich im Internet mit einer eigenen Website und wollen von potentiellen Kunden gefunden werden? Sie wagen sich erstmalig an Google AdWords? Sie sind mit Ihren bereits laufenden Kampagnen unzufrieden? Sie wollen endlich alle Möglichkeiten kennen, beurteilen und einsetzen? In diesem Buch lernen Sie umfassend alle Aspekte von AdWords kennen. Sie erfahren, wie Sie Kampagnen professionell erstellen und betreuen; wie Sie die neuesten Funktionen und Tools einsetzen, um den größten Erfolg aus Ihren Kampagnen herauszuholen; wie Sie AdWords gezielt optimieren, um Ihre Leistungsdaten und Gewinne zu steigern. Aus dem Inhalt: Teil I: Grundlagen und die ersten Schritte Wie AdWords funktionieren Die erste Kampagne erstellen Mit dem Qualitätsfaktor Kosten verringern Teil II: Struktur und Inhalt erfolgreicher Kampagnen Kampagnenstruktur: die Erfolgsbasis Keywords und Anzeigen: die richtigen Besucher gewinnen Landingpages: Besucher zu Kunden machen Teil III: Auswertung und Optimierung Ihrer Kampagnen Kampagnenstatistiken und Berichtsabfragen Conversions, ROI und Gewinnmaximum Search Funnel und Conversion-Pfad Teil IV: Interne und externe Tools ACE-Tests, automatisierte Regeln Webanalyse und das neue Google Analytics Landingpage- und Conversion-Optimierung Teil V: Display-Werbenetzwerk Erfolgreiche Strategien und Optimierungen Ausrichtungsoptionen und erweiterte Einstellungen Remarketing und interessenbezogene Kampagnen Teil VI: Anzeigenerweiterungen Sitelinks, Merchant Center, Produkterweiterungen Lokale Anzeigen, Google Places, ROPO Mobile Anzeigen, Click-to-call, AdMob Teil VII: Große Konten AdWords Editor, Kundencenter, API AdWords zur Marktforschung und im Marketing-Mix Neue Märkte und internationale Kampagnen Alexander Beck weiß, wovon er spricht. Er ist einer der wenigen echten Experten, die auch in der Lage sind, ihr Wissen gut aufbereitet verständlich mit anderen zu teilen. Google AdWords ist mittlerweile wirklich sehr komplex geworden und Beck hat die richtige Mischung sowohl für Einsteiger als auch für Fortgeschrittene parat. Nach der Lektüre dieses Buches wissen Sie, wie man Kampagnen strategisch plant, erfolgreich umsetzt und dabei auch noch eine Menge Geld sparen kann. Prof. Dr. Mario Fischer, Autor und Herausgeber von Website Boosting Zum Thema Googlemarketing gibt es für mich genau ein Standardwerk: Dieses Buch. Mit dem Adwords Learning Center kann man die Prüfung bestehen mit diesem Buch wird man ein Professional. Zur Steuerung von Teams und Agenturen oder als Handbuch für das daily business die Pflichtlektüre im deutschsprachigen Raum. Alexander Nemet, Search & Int. Marketing, ImmobilienScout GmbH Beck gelingt es, ein Buch sowohl für Einsteiger als auch für Fortgeschrittene und Profis zu schreiben. Zahlreiche Beispiele, Tipps und Tricks decken das gesamte AdWords-Spektrum ab. Absolute Kaufempfehlung für alle, die ihre AdWords professionell und erfolgreich betreiben wollen. Marcus Tober, Geschäftsführer, Searchmetrics GmbH Dieses Buch ist Pflicht für jeden Marketer, der sein Budget ziel- und erfolgsorientiert einsetzen möchte. Eine einfache Anleitung für den professionellen Einsatz von Suchmaschinen-Marketing, die sich in Kürze ausbezahlt. Marco Hassler, Autor des Buches 'Web Analytics'