O Lado Humano Do Sucesso

Author: Carlos Morassutti
Publisher: Alaúde Editorial
ISBN: 8578811542
Size: 22.96 MB
Format: PDF, ePub, Mobi
View: 4461
A principal lição de um dos mais respeitados executivos de recursos humanos do país pode ser resumida em uma palavra só: gente. Para Carlos Morassutti, um dos dirigentes de RH mais admirados do país, a forte crença nas pessoas é o que coloca a Volvo no patamar das empresas de classe mundial e no topo do ranking das melhores para trabalhar no Brasil. Com linguagem simples, direta e ao mesmo tempo emocionante, o livro revela os segredos de uma grande multinacional e relata também como o autor construiu sua bem-sucedida carreira profissional. Suas lições de vida extrapolam o mundo corporativo e podem ser aplicadas em qualquer contexto no qual se busque o desenvolvimento e a autorrealização.

Marketing 3 0

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9780470609798
Size: 16.89 MB
Format: PDF, Kindle
View: 1916
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Strategy Safari

Author: Henry Mintzberg
Publisher: Free Press
ISBN: 9781416599869
Size: 69.44 MB
Format: PDF, ePub
View: 4659
The classic, comprehensive guide to strategy formation from a leading expert and award-winning author.

Management Challenges For The 21st Century

Author: Peter Drucker
Publisher: Routledge
ISBN: 1136386319
Size: 73.47 MB
Format: PDF, Docs
View: 961
Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes in the world economy, and shifts in the practice of management. These developments, especially in developed countries are crucial in exploring and understanding the challenges of the future. This volume focuses on the key questions for all business: What are the new realities? What new policies are required of companies and executives in order to deal with these changes. Facing a whole swathe of issues head-on in his usual clear-sighted style, Drucker offers up a prescient and informed analysis that will help every executive to build a proactive strategy for the future.

Chief Talent Officer

Author: Jack Phillips
Publisher: Routledge
ISBN: 1317749340
Size: 66.36 MB
Format: PDF, Kindle
View: 427
In the face of rapid changes and challenges to the business environment, learning and talent are key to the success of businesses. This is an area in which the Chief Learning Officer (the CLO) is vital and has evolved into a Chief Talent Officer role in organizations. The Chief Talent Officer is now responsible for working to drive value, focusing on issues such as talent, organization design and development, culture, business alignment, managing resources, innovation, technology, utilization, customer service, and ROI. Chief Talent Officer discusses the critical, value-adding role of the next generation CLO, and the strategies that can be used to fulfill this role. With a wealth of perspectives from some of the world’s best talent executives, this book illuminates the role from the CLO’s perspective. This revised and refreshed edition of the text includes the latest illustrative examples, explanations, and data. The reader is shown the role of the CLO from diverse, multinational points of view, and taken through the varying aspects of business strategy in a range of international environments. This book is a vital tool for managers and students, providing techniques and methods for the training, talent, and HR communities alike. It will help its readers to demonstrate and understand the potential value that can be added to any organization when it is managed and organized well, and equipped with appropriate leadership.

Molecular Revolution In Brazil

Author: Félix Guattari
Publisher: Semiotext
ISBN: 9781584350514
Size: 64.22 MB
Format: PDF, ePub, Mobi
View: 1788
The post-'68 psychoanalyst and philosopher visits a newly democratic Brazil in 1982 and meets future President Luis Ignacia Lula da Silva: a guide to the radical thought and optimism at the root of today's Brazil.

The Group Therapy Treatment Planner With Dsm 5 Updates

Author: Arthur E. Jongsma, Jr.
Publisher: John Wiley & Sons
ISBN: 1119073189
Size: 77.18 MB
Format: PDF, ePub, Mobi
View: 4821
Features pre-written treatment plan components (behavioral definitions, long-term goals, short-term objectives, therapeutic interventions, and DSM-IV-TR diagnoses) for group therapy.The Group Therapy Treatment Planner provides all of the necessary elements for developing formal treatment plans for working in group settings. This updated edition includes DSM-IV-TR, DSM-5, ICD-9, and ICD-10 diagnostic codes. Psychologists, therapists, and other mental health professionals who utilize group therapy will find this Planner invaluable.


Author: Zygmunt Bauman
Publisher: Columbia University Press
ISBN: 9780231114295
Size: 63.17 MB
Format: PDF, ePub
View: 6556
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Entry Strategies For International Markets

Author: Franklin R. Root
Publisher: Prentice Hall
ISBN: 9780029269046
Size: 74.13 MB
Format: PDF
View: 7305
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.