The Content Machine

Author: Michael Bhaskar
Publisher: Anthem Press
ISBN: 0857281224
Size: 58.24 MB
Format: PDF, Kindle
View: 3686
Download
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.