Brands Win Championships

Author: Jeremy Allen Darlow
Publisher:
ISBN: 9780990562207
Size: 47.56 MB
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Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Social Media For Strategic Communication

Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Size: 25.51 MB
Format: PDF, Docs
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

Athletes Are Brands Too

Author: Jeremy Darlow
Publisher:
ISBN: 9780999633205
Size: 51.70 MB
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The only marketing guide that teaches athletes the skill of personal brand-building.

A History Of Wrestling In Iowa

Author: Dan McCool
Publisher: Arcadia Publishing
ISBN: 143966868X
Size: 39.73 MB
Format: PDF, ePub
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The state of Iowa is just as well known for prominent wrestlers as it is acres of corn and beans. That gives the state the mighty distinction of feeding the world and defeating it on the mat. Men like Dan Gable, Tom Brands, Harold Nichols, Jim Miller, Nick Mitchell and Chuck Patten led Iowa colleges to forty-four of an astounding sixty-nine national team championships. In 1954, Simon Roberts of Davenport was the first African American to win a state wrestling title and later the first African American NCAA wrestling champion. Wrestler Norman Borlaug received the Nobel Peace Prize and is credited with preventing more than one billion deaths from starvation. Author Dan McCool details the long history of hard work and dedication from the fields to the mat.

Sport Promotion And Sales Management

Author: Richard L. Irwin
Publisher: Human Kinetics
ISBN: 9780736064774
Size: 16.20 MB
Format: PDF
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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

Reach For The Stars

Author: Dan McCool
Publisher: AuthorHouse
ISBN: 1496961811
Size: 76.86 MB
Format: PDF, Kindle
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Wrestling is as much a part of winter in Iowa as is snow and cold. Dreams of state championships begin in elementary school and, since 1972, come to fruition—or heartbreakingly fall short—at an arena in Des Moines in February or March. The tournament finals sell out, and individuals and teams carve their names on the sport’s history tree each year. Some champions were deaf, some were amputees, but all earn the respect of thousands for their work ethic—a hallmark of the state’s populace. Is this heaven? No, it’s better than that. It’s high school wrestling in Iowa!

The Autocar

Author: Henry Sturmey
Publisher:
ISBN:
Size: 40.66 MB
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Mick Walker S European Racing Motorcycles

Author: Mick Walker
Publisher: Redline Books
ISBN: 9780953131136
Size: 45.97 MB
Format: PDF, Kindle
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While the history of European ompetition motorcycles has been largely dominated by Italian, British, and German marques, other builders around the continent have also played significant roles from the turn of the century to present. Arranged by nation, this book examines more than two dozen important marques, including Bultaco, CZ, Elf, Husqvarna, KTM, Ossa, Peugeot, and many others. A wealth of rare photography, including a special color section, includes candid shots of the top personalities and the bikes both at rest and at speed.