Popular Science

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Sales Growth

Author: McKinsey & Company Inc.
Publisher: John Wiley & Sons
ISBN: 1119281091
Size: 48.18 MB
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The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

The Barcelona Way

Author: Damian Hughes
Publisher: Macmillan
ISBN: 1760782017
Size: 13.14 MB
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FC Barcelona are one of the most successful football clubs in the world. In the four years that Pep Guardiola was in charge they won fourteen of a possible nineteen trophies - a success rate never matched. However, what makes FC Barcelona unique is the winning culture that has delivered sustained success for much longer than the customary four-year cycle of an elite team. Lying at the very heart of their success is how they deal with people and the care and attention given to the environment in which those people are nurtured: practices which are of equal relevance to all organisations trying to channel the activities of their talented individuals for the corporate good. In The Barcelona Way, sports psychologist Damian Hughes reveals the key principles that have defined FC Barcelona's success and shows how the DNA of a winning team can be successfully applied to any working environment, with dramatic results. They are: Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership. These are the same principles that are adhered to in successful working environments across any industry. Drawing on interviews with key architects of the culture, as well as his own extensive experience as a sports psychologist working with leading sports and business institutions, Damian Hughes provides unique insights into the crucial issues confronting the modern corporate environment, and shows how the lessons learnt at FC Barcelona can also be applied to develop your own winning culture.

Working Mother

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Size: 10.81 MB
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The magazine that helps career moms balance their personal and professional lives.

Infoworld

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Size: 30.16 MB
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

The Marketing Agency Blueprint

Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 111817688X
Size: 20.65 MB
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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a trulytransformational period. The old guard, rooted in tradition andresistant to change, will fall and new leaders will emerge. Hybridmarketing agencies that are more nimble, tech savvy, andcollaborative will redefine the industry. Digital services will beengrained into the DNA and blended with traditional methods forintegrated campaigns. The depth, versatility, and drive of theirtalent will be the cornerstones of organizations that pursue ahigher purpose. The Marketing Agency Blueprint is apractical and candid guide that presents ten rules for buildingsuch a hybrid agency. The new marketing agency model will create and nurture diverserecurring revenue streams through a mix of services, consulting,training, education, publishing, and software sales. It will useefficiency and productivity, not billable hours, as the essentialdrivers of profitability. Its value and success will be measured byoutcomes, not outputs. Its strength and stability will depend on awillingness to be in a perpetual state of change, and an ability toexecute and adapt faster than competitors. The Marketing AgencyBlueprint demonstrates how to: Generate more qualified leads, win clients with set pricing andservice packages, and secure more long-term retainers Develop highly efficient management systems and more effectiveaccount teams Deliver greater results and value to clients This is the future of the marketing services industry. A futuredefined and led by underdogs and innovators. You have theopportunity to be at the forefront of the transformation.

Men S Health

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Size: 36.60 MB
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Men's Health magazine contains daily tips and articles on fitness, nutrition, relationships, sex, career and lifestyle.

Biology A Global Approach Global Edition

Author: Neil A. Campbell
Publisher: Pearson Higher Ed
ISBN: 1292008717
Size: 54.41 MB
Format: PDF, Kindle
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Were you looking for the book with access to MasteringBiology? This product is the book alone, and does NOT come with access to MasteringBiology. Buy Biology; A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752) if you need access to Mastering as well, and save money on this brilliant resource. This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch students to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps students develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for success in upper-level courses. New Make Connections Figures pull together content from different chapters visually, helping students see “big picture” relationships. New Scientific Skills Exercises in every chapter use real data to build key skills needed for biology, including data analysis, graphing, experimental design, and math skills. New examples show students how our ability to sequence DNA and proteins rapidly and inexpensively is transforming every subfield of biology. Mastering brings learning full circle and is the most effective and widely used online homework, tutorial, and assessment system for the sciences. Over three million science students are currently using Mastering for the following features: Before class, reading quizzes, pre-lecture quizzes, and formative assessments test students’ knowledge of the material and ensure they come to class prepared. During class, Learning Catalytics and existing Mastering media like simulations, Flix, Videos, etc, keep your students engaged and bring tough topics to life. After class, “traditional” homework, quizzes, and testing automatically assess your students’ comprehension of the material and provide opportunities for remediation. This product is the book alone, and does NOT come with access to Mastering. This title can be supported by Mastering, an online homework and tutorial system which can be fully integrated into an instructor's course. You can benefit from MasteringBiology at a reduced price by purchasing a pack containing a copy of the book and an access card for MasteringBiology: Biology, A Global Approach with MasteringBiology access card 10e (ISBN 9781292008752). Alternatively, buy access to Mastering and the eText – an online version of the book - online at www.masteringbiology.com. For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visit www.pearsoned.co.uk/replocator

Intentional Leadership

Author: Jane A. G. Kise
Publisher: Simon and Schuster
ISBN: 1621534197
Size: 23.61 MB
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Empowered by the knowledge that employees are influenced by their direct supervisor more than any other leader in a company, author Jane A. G. Kise advocates intentional leadership, a style of leading that focuses on how to lead, not just what to accomplish. Learn to concentrate on your strengths and manage your professional weaknesses. Benefits: Identify your priorities and consider how they relate to the essential work of leadership. Compare your own strengths and values to what is known about good leadership practices. Detect potential weaknesses that might become fatal flaws limitations that bring leaders down. Learn to use your strengths and weaknesses to optimize your leadership style. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Coconut Cures

Author: Bruce Fife
Publisher: Piccadilly Books, Ltd.
ISBN: 9780941599603
Size: 49.34 MB
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In this book you will learn about the amazing health benefits of coconut oil, meat, milk, and water. You will find out why coconut oil is considered the healthiest oil on earth and how it can protect you against heart disease, diabetes, and infectious illnesses such as influenza, herpes, candida, and even HIV. You will learn why coconut water is used as an IV solution and how coconut meat can protect you from colon cancer, regulate blood sugar, and expel intestinal parasites. Contains dozens of fascinating case studies and remarkable success stories. You will read about one woman's incredible battle with breast cancer and how she cured herself with coconut. You will read how a medical doctor cured himself of Crohn's disease in seven days. This book includes an extensive A to Z reference with complete details on how to use coconut to prevent and treat dozens of common health problems. The foreword is written by Dr Conrado Dayrit, the first person to publish studies showing the benefit of coconut oil in treating HIV.