Growth Hacker Marketing

Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Size: 76.73 MB
Format: PDF, Kindle
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Ultimate Growth Hacker Pr Tools And Ideas

Author: Роман Масленников
Publisher: ЛитСовет, Dialar Navigator B.V.
ISBN: 5000994655
Size: 14.52 MB
Format: PDF, Kindle
View: 3097
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The PR and marketing rules have changed. Too much news, too much information. But you must be heard! Your business has to grow. How will mass media, people, stakeholders and your clients know about you? Try Growth Hacker PR (“Explosive PR”): know how to get maximum free publications about your company within minimum time due to outrageous positive PR-stunts. Growth Hacker PR (“Explosive PR”) will provide you tools to get clients from mass media using a news hook: 210 ways to come up with a creative idea for an explosive PR event 130 PR-hooks of all times and nations 10 ways to “seed” crazy and shocking ideas as true stories in mass media 9 case studies of real PR-campaigns 8 ways of saving and protecting the brand during an explosive PR event 7 dirty tricks of explosive PR 6 Advice on creativity tune-up 5 The Most Inspiring Books 4 TOP-ideas to spin different companies and organizations 3 PR Ideas for spinning business at all seasons 2 “Magic words” to be a news’ star 1 explosive PR Formula: PAV+AH Knowing how to have 50 or more free features about your company released within 1-2-3 days. This funny and friendly book looks at real business PR stunts that will blow your mind and inspire you to develop creative ways to have your company noticed all over the city, country and world. Russian PR guru with 15-year experience, entrepreneur and philosopher Roman Maslennikov gives you the latest, newest, outrageous and crazy PR stunts, explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game, marketing, business and political wars. Use proven techniques that maximize media exposure for your personal brand and business. Highly recommendable for anyone who needs to communicate with modern mass-media. Do your sensational publicity like Salvador Dali, Donald Trump, Vladimir Putin, Richard Branson and enjoy good news simultaneously and immediately.

Using Computer Science In Marketing Careers

Author: Carla Mooney
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508187207
Size: 63.63 MB
Format: PDF, ePub
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Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.