It's Not How Good You Are, It's How Good You Want to Be

The world's best selling book

It's Not How Good You Are, It's How Good You Want to Be

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

How to Teach Adults

Plan Your Class, Teach Your Students, Change the World, Expanded Edition

How to Teach Adults

Your hands-on guide to teaching adults. . . no matter what the subject In this expanded edition of How to Teach Adults, Dan Spalding offers practical teaching and classroom management suggestions that are designed for anyone who works with adult learners, particularly new faculty, adjuncts, those in community colleges, ESL teachers, and graduate students. This reader-friendly resource covers all phases of the teaching process from planning what to teach, to managing a classroom, to growing as a professional in the field. How to Teach Adults can guide new instructors who are trying to get up to speed on their own or can help teacher trainers cover what their students need to know before they get in front of a class. It is filled with down-to-earth tips and checklists on such topics as connecting with adult students, facilitating discussions, and writing tests, plus everything you need to remember to put into your syllabus and how to choose the right textbook. Dan Spalding reveals what it takes to teach all students the skills they need to learn, no matter what the topic or subject matter. Full of vivid examples from real-world classrooms, this edition: Shows how to get started and tips for designing your course Includes information for creating a solid lesson plan Gives suggestions for developing your teacher persona How to Teach Adults offers the framework, ideas, and tools needed to conduct your class or workshop with confidence.

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite

Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

How to Influence People

Make a Difference in Your World

How to Influence People

You can make a difference! Believe it or not, the most effective way to make an impact on the world is to make an impact on individual people. How do you do that? Through influence. In How to Influence People, leadership guru John C. Maxwell and his friend Jim Dornan tell you how to make a positive impact on every person in your life, from your children and coworkers to your customers and the barista at the coffee shop. How to Influence People will empower you to become a potent and positive influence in the lives of those around you without using a position or title. By “pouring your life into other people” (Dr. Maxwell’s definition of mentoring), “you can truly make a difference in their lives.” And when you make a difference in the lives of others, it makes a difference in your life too. Learn to perceive the stages of influence in your relationships and skillfully navigate your progress from perfect stranger to helpful confidant, to inspiring mentor and multiplier of influencers. Let this book impact your relationships, great and small, and make you a positive influencer and better leader in the lives of those around you.

How to Be a Sales Superstar

Break All the Rules and Succeed While Doing It

How to Be a Sales Superstar

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.

How to Buy a Used Car Without Getting Ripped Off

How to Buy a Used Car Without Getting Ripped Off

A short, invaluable used car buying guide that is sure to save you money, whether buying from a private party or a car salesperson.

How I Met Your Mother and Philosophy

How I Met Your Mother and Philosophy

Like philosophy itself, How I Met Your Mother has everyone thinking. How does a successful show that's been on the air for years suddenly become a hit in its fifth and sixth season? Have you ever wondered why you identify so strongly with Barney despite the fact that he’s such a douche? Or why your life story doesn’t make sense until you know the ending—or at least, the middle? Or where the Bro Code came from and why it’s so powerful? Or why you’d sooner miss the hottest date in your life than have to live in New Jersey? Of course you have, or if you haven’t, you’ll clearly remember from now on that you have. How I Met Your Mother and Philosophy answers all these questions and a whole lot more, including one or two that even you may not have thought of. Twenty of the awesome-est philosophers ever congregated in one bar have come together to quaff a few drinks—and to analyze this most awesomely philosophical of sit-coms. They poke, prod, and sniff at such momentous matters as the metaphysics of possimpible worlds, the misdeeds of Goliath National Bank, the ontology of waiting to get slapped, the epistemology of sexual attraction, why the Platinum Rule is to never love thy neighbor, the authenticity of censoring yourself, the ethics of doing bad things with partly good intentions, why future Ted’s opinions matter to present-day Ted, whether it’s irrational to wait for the Slutty Pumpkin, and why Canadians have that strange Canadian slant on things. This book shows that viewers of How I Met Your Mother and Philosophy know that philosophy is much more than a song and dance routine.

How to Market to People Not Like You

"Know It or Blow It" Rules for Reaching Diverse Customers

How to Market to People Not Like You

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Real Estate Investments and How to Make Them (Fourth Edition)

The Only Guide You'll Ever Need to the Best Wealth-Building Opportunities

Real Estate Investments and How to Make Them (Fourth Edition)

The definitive guide to maximizing earnings in one of the nation's most lucrative fields. This revised and updated edition of the classic guide demonstrates how anyone can enter the world of real estate-even with little or no money to start. From finding and analyzing investment property through financing, buying, managing, and selling- when the time is right-real estate expert Milt Tanzer provides essential information, including: - Where to find the best sources of investment capital - How to locate the best property - How even 100%-leveraged property can offer a good return - How to negotiate the purchase and close the deal - How to set up a simple and efficient recordkeeping system - How to make the highest possible after-tax profit while owning property-and when selling it - How to build investments into a substantial estate - How to safely invest on a budget