Historical Studies In Information Science

Author: Trudi Bellardo Hahn
Publisher: Information Today, Inc.
ISBN: 9781573870627
Size: 10.25 MB
Format: PDF, ePub
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The field of information science has a broad history spanning nearly a century. "Historical Studies in Information Science focuses on the progression of this dynamic and evolving industry by looking at some of its pioneers. This informative volume concentrates on the following areas: Historiography of Information Science; Paul Otlet and His Successors; Techniques, Tools, and Systems; People and Organizations; Theoretical Topics; and Literature.

Strategic Marketing In Library And Information Science

Author: Linda S Katz
Publisher: Routledge
ISBN: 1136413723
Size: 18.27 MB
Format: PDF
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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Library And Information Science

Author: Joyce McIntosh
Publisher: CRC Press
ISBN: 1466562021
Size: 43.71 MB
Format: PDF, ePub
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Library and Information Science: Parameters and Perspectives focuses on how libraries function today, covering the most significant aspects of the field. The book includes chapters on the digitization of library materials, how technology has changed the role of libraries and librarians, Google’s book and information applications, library user fees, customer service in the library, teaching information literacy and research skills, and more. Readers receive a broad understanding of the roles and functions of libraries and librarians today.

Library And Information Science Trends And Research

Author: Amanda Spink
Publisher: Emerald Group Publishing
ISBN: 1780524714
Size: 65.79 MB
Format: PDF, ePub
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This book draws out and examines the trends in education and research in the field of library and information science (LIS) in the vast Asia-Oceania region. Information is an important part of the human condition and critical to the development of the Asia-Oceania region. The book is timely, therefore, as the region continues to grow and develop.