Linchpin

Author: Seth Godin
Publisher: Penguin
ISBN: 9781101196311
Size: 32.33 MB
Format: PDF, Kindle
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This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Summary Of Seth Godin S Linchpin By Swift Reads

Author: Swift Reads
Publisher: Swift Reads
ISBN:
Size: 40.50 MB
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Linchpin: Are You Indispensable? (2010) shows entrepreneurs and everyday workers alike how to become vital members of their professional fields. Author Seth Godin argues that the business world no longer profits by filling its rosters with cookie-cutter employees who meet minimum production levels… Purchase this in-depth summary to learn more.

Your Undergraduate Degree In Psychology

Author: Paul I. Hettich
Publisher: SAGE Publications
ISBN: 1483320650
Size: 11.60 MB
Format: PDF, Kindle
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In Your Undergraduate Degree in Psychology: From College to Career, authors and professors Paul I. Hettich and R. Eric Landrum provide innovative strategies and tools for succeeding after college with an undergraduate degree in psychology. Drawing on current research data, applied theory, and both academic and workplace experiences, they help stimulate self-reflection and improve decision making as students approach their careers. The text covers key topics in the college-to-career transition, including career planning and development, identifying and transferring marketable skills, building and sustaining strong networks, understanding what employers want and don't want, coping with personal life changes, becoming a valued employee, and more.

Intrapreneurship Handbook For Librarians How To Be A Change Agent In Your Library

Author: Arne J. Almquist
Publisher: ABC-CLIO
ISBN: 1610695291
Size: 73.90 MB
Format: PDF, ePub, Mobi
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Do you have a great idea for an innovation in your library? From idea to execution, this book provides the information necessary to help you to become an intrapreneurial star at your library. • Provides readers with a unique understanding of the application of the intrapreneurial concept within libraries and helps librarians acquire a new and essential survival skill • Supplies practical, actionable information in a clear, literate, and commonsense style that lends itself equally well to linear reading or use as a reference • Presents the viewpoints of two successful library entrepreneurs sharing their experiences of what has worked—and what hasn't • Includes processes, short case studies, and "food for thought" sections that fully document and flesh out the ideas presented

Launch

Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Size: 20.46 MB
Format: PDF, ePub, Docs
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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Flip The Script

Author: Bill Wackermann
Publisher: Simon and Schuster
ISBN: 1451618425
Size: 25.38 MB
Format: PDF, Kindle
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Have you ever felt stuck in your career or in your personal life? Do you want to write new and exciting chapters to the story of your life? You just have to learn to flip the script. Few executives in media today are as well respected for their ability to turn a business or situation around as Bill Wackermann. As a leading executive in the publishing industry he is esteemed for his powerful combination of business ingenuity and innovative branding. The New York Times has heralded his work, stating, “Mr. Wackermann is becoming known for the offbeat campaigns he creates,” and Fashion Daily called him “Times Square’s turnaround artist.” His simple approach to this kind of transformation transcends the publishing industry, impacting the worlds of entertainment, fashion, and art. Here, in his hip lifestyle guide, he shows how to turn negative situations around and how to create new opportunities for business and personal growth. Through helpful tips and engaging stories, Wackermann empowers readers to embrace self-knowledge and be confident of their individual talents. With great energy and enthusiasm, he presents a clear and clever program for how people can turn their lives around, essentially discovering how to “flip the script” by identifying prospects where none existed and rewriting their personal stories for the better. He encourages readers to think of ways to turn every problem or situation around to their benefit. Packed with advice such as how to watch for potential openings that might be right in front of you or how to embrace a mantra of personal responsibility, his book draws on eye-opening stories from his life and the lives of friends and colleagues to show how readers can start to find success today. Flip the Script is a highly intuitive and engrossing guide for everyone from entry level to the corner office. Wackermann shares his results-oriented approach to life and business, which has taken him from brash young upstart to seasoned executive, making it clear to younger readers, in particular, that they too can seize the director’s chair and come out on top. *** I have read many books on how to succeed in business, and often, after reading them, I have been left wondering if the authors’ own experiences were relatable to the average person. The advice in many of the books tended to be either too scholarly or too complicated to incorporate into real life. The lack of a better-grounded, reality-based approach to guiding others to success inspired me to think about my own experiences. My success in life and business has come in the absence of any extraordinary opportunity or vision. Mine is a journey from a family of six children who struggled monthly to make ends meet to a career in one of publishing’s glittering ivory towers. From New York to Paris, from the world of fashion and beauty to the back lots of Hollywood, my success has come from “flipping the script” and creating opportunities where none existed. Flipping the script is my unique approach to turning tables and gaining control. — from Flip the Script

Photographing Newborns

Author:
Publisher: Amherst Media
ISBN: 1608957403
Size: 61.46 MB
Format: PDF, ePub, Docs
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In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.

The Lean Entrepreneur

Author: Brant Cooper
Publisher: John Wiley & Sons
ISBN: 1118331869
Size: 29.45 MB
Format: PDF, Kindle
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You are not a Visionary… yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks and hacks from successful lean entrepreneurs. Leverage the Innovation Spectrum to disrupt existing markets and create new ones. Drive strategies for efficient market testing with Minimal Viable Products. Engage customers with Viability Testing and radically reduce time and budget for product development. Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

Startup Weekend

Author: Marc Nager
Publisher: John Wiley & Sons
ISBN: 1118159632
Size: 12.56 MB
Format: PDF, Mobi
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Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.

Key Issues In Creative Writing

Author: Dianne Donnelly
Publisher: Multilingual Matters
ISBN: 1847698492
Size: 77.27 MB
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Key Issues in Creative Writing explores a range of important issues that inform the practice and understanding of creative writing. The collection considers creative writing learning and teaching as well as creative writing research. Contributors target debates that arise because of the nature of creative writing. These experts – from the UK, USA and Australia – specifically examine creative writing as a subject in universities and colleges and discuss both the creative knowledge and the critical understanding informing the subject and its future. Finally, this volume suggests ways in which addressing current issues will produce significant disciplinary knowledge that will contribute to the success of creative writing in current and future academic environments.