Listening Brands

Author: Jr Little
Publisher:
ISBN: 9781619613645
Size: 69.58 MB
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The old ways of marketing and branding don't work any more. It's a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business. That is, if you can become a "listening brand." With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing. From a branding expert who has felt the paradigm shifting under his feet comes "Listening Brands." Author JR Little is one of the few creative marketing professionals with a deep understanding of social media and how it can reveal exactly what consumers want. In this book you will: Learn the number one attribute of a listening brand Discover how to build an effective listening infrastructure Understand the different types of social data and what they reveal See a simple step you can take, starting right now If you're still approaching marketing and advertising with the megaphone in your hand, it's time to set it down and start listening instead, because the megaphone is changing hands.

Popular Science

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ISBN:
Size: 73.93 MB
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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

How To Become A Marketing Superstar

Author: Jeffrey J. Fox
Publisher: Hachette UK
ISBN: 1401397972
Size: 12.56 MB
Format: PDF, ePub
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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

Billboard

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Size: 35.95 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Computerworld

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Size: 45.32 MB
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For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Congressional Record

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Size: 18.76 MB
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The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)