Marketing Research

Author: Naresh K. Malhotra
Publisher: Pearson Higher Ed
ISBN: 0133071758
Size: 39.67 MB
Format: PDF, ePub, Mobi
View: 2771
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Marketing Research

Author: Naresh K. Malhotra
ISBN: 9780131257337
Size: 68.44 MB
Format: PDF, Docs
View: 1375
Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the success of the first edition by being current, contemporary, illustrative and user-friendly.

International Marketing Compact

Author: F. Zeynep Bilgin
Publisher: Linde Verlag GmbH
ISBN: 3709406196
Size: 75.32 MB
Format: PDF, ePub
View: 7363
International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these developments necessitate a change in looking at international marketing issues. The individual chapters follow the necessary steps to develop and implement projects successfully in the international market place. The knowledge, which is provided for both students and practitioners, is well balanced in terms of theoretical input and managerial application. This is the result of numerous examples presented in this book not only from Europe, but also from other markets throughout the world. The book is addressed to various student groups: those in a bachelor’s program studying business, economics and international trade can well use the book to gain a broad and current perspective on trends in international marketing theory and practice. Those in a master’s program for business, economics and international trade can use the book as a guide for building a theoretical background for their term projects and the case studies they analyze. Those at the PhD level in the same or similar disciplines can take a compact look at 21st century international marketing. It is also beneficial for international students, for example, for Erasmus students at European universities, who are building a common international marketing background and perspective that they can take back to their studies at their home universities.

Basic Marketing Research

Author: Naresh K. Malhotra
Publisher: Pearson College Division
ISBN: 9780133768565
Size: 22.19 MB
Format: PDF, Mobi
View: 672
Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues - in total quality management, international marketing, technology, ethics, and the Internet.

Customer Relationship Management

Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120346955
Size: 16.33 MB
Format: PDF, Docs
View: 1489
This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.

The Market Research Toolbox

Author: Edward F. McQuarrie
Publisher: SAGE
ISBN: 1412991730
Size: 21.27 MB
Format: PDF, Kindle
View: 6765
In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

Essentials Of Marketing Research

Author: Naresh K. Malhotra
Publisher: Pearson Education
ISBN: 9780273724339
Size: 38.28 MB
Format: PDF, ePub, Docs
View: 3625
This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.

First Time Right Procurement

Author: Oliver Münch
Publisher: Springer
ISBN: 3658086203
Size: 77.27 MB
Format: PDF, ePub, Mobi
View: 3524
Based on more than 10 years of practical experience in the field of supply chain management, Oliver Münch indicates that in favor of sustainability within the supply chain the paradox purchasing savings can and should be substituted with the approach of the First-Time-Right Procurement. This dissertation subjects the monetary measurement of purchasing savings to a critical examination and questions whether it still applies. It indicates that monetary purchasing savings exert a negative impact on sustainable company success. In order to achieve a long-term sustainable success, it is proposed that the monetary measurement of purchasing savings can be replaced by measuring process times within the procurement organization.