Mcdonald S

Author: John Love
Publisher: Turtleback Books
ISBN: 9780785786870
Size: 30.38 MB
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McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

Mcdonald S

Author: John F. Love
Publisher:
ISBN: 9780593011348
Size: 31.59 MB
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Mcdonald S

Author: Cath Senker
Publisher: Big Brands
ISBN: 1512405906
Size: 62.38 MB
Format: PDF, Docs
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How did the McDonald's logo become an iconic symbol for fast, inexpensive meals? Discover how McDonald's grew from one hamburger restaurant to one of the world's largest restaurant chains.

The Mcdonaldization Of Society 6

Author: George Ritzer
Publisher: Pine Forge Press
ISBN: 1412980127
Size: 25.84 MB
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As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to today’s readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 “The DeMcDonaldization Society?” that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis.

Golden Arches East

Author: James L. Watson
Publisher: Stanford University Press
ISBN: 9780804767392
Size: 41.30 MB
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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Essentials Of Strategic Management

Author: Charles W. L. Hill
Publisher: Cengage Learning
ISBN: 1111525196
Size: 48.72 MB
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Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Fast Food Nation

Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
ISBN: 0547750331
Size: 21.78 MB
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.

Building The Black Metropolis

Author: Robert Weems Jr.
Publisher: University of Illinois Press
ISBN: 0252050029
Size: 55.83 MB
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From Jean Baptiste Point DuSable to Oprah Winfrey, black entrepreneurship has helped define Chicago. Robert E. Weems Jr. and Jason P. Chambers curate a collection of essays that place the city as the center of the black business world in the United States. Ranging from titans like Anthony Overton and Jesse Binga to McDonald's operators to black organized crime, the scholars shed light on the long overlooked history of African American work and entrepreneurship since the Great Migration. Together they examine how factors like the influx of southern migrants and the city's unique segregation patterns made Chicago a prolific incubator of productive business development ”and made building a black metropolis as much a necessity as an opportunity. Contributors: Jason P. Chambers, Marcia Chatelain, Will Cooley, Robert Howard, Christopher Robert Reed, Myiti Sengstacke Rice, Clovis E. Semmes, Juliet E. K. Walker, and Robert E. Weems Jr.

The Story Of Mcdonald S

Author: Sara Gilbert
Publisher: The Creative Company
ISBN: 9781583416068
Size: 54.31 MB
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Discusses the history of the McDonald's.

Eating History

Author: Andrew F. Smith
Publisher: Columbia University Press
ISBN: 0231511752
Size: 35.10 MB
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Food expert and celebrated food historian Andrew F. Smith recounts in delicious detail the creation of contemporary American cuisine. The diet of the modern American wasn't always as corporate, conglomerated, and corn-rich as it is today, and the style of American cooking, along with the ingredients that compose it, has never been fixed. With a cast of characters including bold inventors, savvy restaurateurs, ruthless advertisers, mad scientists, adventurous entrepreneurs, celebrity chefs, and relentless health nuts, Smith pins down the truly crackerjack history behind the way America eats. Smith's story opens with early America, an agriculturally independent nation where most citizens grew and consumed their own food. Over the next two hundred years, however, Americans would cultivate an entirely different approach to crops and consumption. Advances in food processing, transportation, regulation, nutrition, and science introduced highly complex and mechanized methods of production. The proliferation of cookbooks, cooking shows, and professionally designed kitchens made meals more commercially, politically, and culturally potent. To better understand these trends, Smith delves deeply and humorously into their creation. Ultimately he shows how, by revisiting this history, we can reclaim the independent, locally sustainable roots of American food.