: Campbell R. McConnell
: 39.29 MB
COURSE A one-semester Principles of Microeconomics course. Found either as the first course in Economics at the undergraduate level or at the MBA level. McConnell/Brue/Flynn is the market-leading text and should be comped to any mid-level school that is searching for a well-balanced, neutral text; it is an excellent committee book. OVERVIEW McConnell, Brue, and Flynn's Microeconomics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy. GLOBAL EDITION Reorganized chapters to move international economics topics closer to the front of the book, including adding a web chapter into the physical textbook. Globally-focused data throughout the text and figures to illustrate issues such as emigrant remittances, agricultural subsidies, global union density, and international mergers. Updated discussion of exchange rates to focus on the euro and euro-area countries. Revised end-of-chapter material highlighting Asian, African, Central American, and European examples. Special Global Edition of Connect Plus, McGraw-Hill's web-based assignment and assessment platform with eBook access, which helps students learn faster, study more efficiently and retain more knowledge.