Ideas Que Pegan

Author: Chip Heath
Publisher: LID Editorial
ISBN: 8483566184
Size: 21.19 MB
Format: PDF, Docs
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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.

Matlab And Design Recipes For Earth Sciences

Author: Martin H. Trauth
Publisher: Springer Science & Business Media
ISBN: 3642325432
Size: 19.29 MB
Format: PDF, ePub
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The overall aim of the book is to introduce students to the typical course followed by a data analysis project in earth sciences. A project usually involves searching relevant literature, reviewing and ranking published books and journal articles, extracting relevant information from the literature in the form of text, data, or graphs, searching and processing the relevant original data using MATLAB, and compiling and presenting the results as posters, abstracts, and oral presentations using graphics design software. The text of this book includes numerous examples on the use of internet resources, on the visualization of data with MATLAB, and on preparing scientific presentations. As with its sister book MATLAB Recipes for Earth Sciences–3rd Edition (2010), which demonstrates the use of statistical and numerical methods on earth science data, this book uses state-of-the art software packages, including MATLAB and the Adobe Creative Suite, to process and present geoscientific information collected during the course of an earth science project. The book's supplementary electronic material (available online through the publisher's website) includes color versions of all figures, recipes with all the MATLAB commands featured in the book, the example data, exported MATLAB graphics, and screenshots of the most important steps involved in processing the graphics.

The Analytics Lifecycle Toolkit

Author: Gregory S. Nelson
Publisher: John Wiley & Sons
ISBN: 1119425069
Size: 72.41 MB
Format: PDF, ePub, Mobi
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PRAISE FOR THE ANALYTICS LIFECYCLE TOOLKIT "Full of wisdom and experience about analytics, this book's greatest strength is its lifecycle approach. From framing the question to getting results, you'll learn how analytics can really have an impact on organizations." —Thomas H. Davenport, Ph.D., Author of Competing on Analytics and Only Humans Need Apply "This book condenses a lot of deep thinking on the wide field of analytics strategy. Analytics is not easy—there are no quickie AI/BI/ML shortcuts to understanding your data, your business, or your processes. You have to build a diverse team of talent. You have to respect the hazards of 'fishing expeditions' that may need false-discovery-rate adjustments. You should consider designed experiments to get the true behavior of a process, something that observational data may hint at, but not provide complete understanding. There are dimensions of data wrangling, feature engineering, and data sense-making that all call for different skills. But with deep investment in analytics comes deep insight into processes and tremendous opportunity for improvements. This book puts analytics in the context of a strategic business system, with all its dimensions." —John Sall, Ph.D., SAS co-founder and chief architect of JMP "The Analytics Lifecycle Toolkit provides a clear prescription for organizations aiming to develop a high-performing and scalable analytics capability. Greg organizes and develops with unusual clarity some of the critical nontechnical aspects of the analytics value-chain, and links them with the technical as building blocks in a comprehensive practice. Studying this map of how to negotiate the challenges to effectiveness and efficiency in analytics could save organizations months, or even years of painful trial and error on the road to proficiency." —Scott Radcliffe, Executive Director, Data Analytics at Cox Communications "Many books exist that answer the question 'what is the right tool to solve a problem?' This is one of the few books I've read that answers the much more difficult question 'how do we make analytics become transformative throughout our organization?' Incorporating elements of data science, design thinking, and organizational theory, this book is a valuable resource for executives looking to build analytics into their organizational DNA, data scientists looking to expand their organizational reach, and analytics programs that teach students not just how to do data science, but how to use data science to affect tangible change." —Jeremy Petranka, Ph.D., Assistant Dean Master of Quantitative Management at Duke University's Fuqua School of Business "This book is the 'thinking person's guide to analytics.' Greg has gone deep on some topics and provided considerable references across the analytics lifecycle. This is one of the best books on analytics I have read…and I think I have read them all!" —Bob Gladden, Vice President, Enterprise Analytics, Highmark Health

Collecting Processing And Presenting Geoscientific Information

Author: Martin H. Trauth
Publisher: Springer
ISBN: 3662562030
Size: 15.94 MB
Format: PDF, ePub
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This second edition is an intensively revised and updated version of the book MATLAB® and Design Recipes for Earth Sciences. It aims to introduce students to the typical course followed by a data analysis project in earth sciences. A project usually involves searching relevant literature, reviewing and ranking published books and journal articles, extracting relevant information from the literature in the form of text, data, or graphs, searching and processing the relevant original data using MATLAB, and compiling and presenting the results as posters, abstracts, and oral presentations using graphics design software. The text of this book includes numerous examples on the use of internet resources, on the visualization of data with MATLAB, and on preparing scientific presentations. As with the book MATLAB Recipes for Earth Sciences–4rd Edition (2015), which demonstrates the use of statistical and numerical methods on earth science data, this book uses state-of-the art software packages, including MATLAB and the Adobe Creative Suite, to process and present geoscientific information collected during the course of an earth science project. The book's supplementary electronic material (available online through the publisher's website) includes color versions of all figures, recipes with all the MATLAB commands featured in the book, the example data, exported MATLAB graphics, and screenshots of the most important steps involved in processing the graphics.

Environmental Communication Second Edition

Author: Richard R. Jurin
Publisher: Springer Science & Business Media
ISBN: 9789048139873
Size: 53.25 MB
Format: PDF, Mobi
View: 309
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Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

Circle Of The 9 Muses

Author: David Hutchens
Publisher: John Wiley & Sons
ISBN: 1118973968
Size: 76.26 MB
Format: PDF
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The action–based guide to powerful, influential organizational storytelling Circle of the 9 Muses captures the best practices of the world′s most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You′ll discover your organization′s hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future and then draw team members into rich meaning–making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, building trust, and much more. Organizational storytelling is a powerful managerial tool and an essential change management technique. This is about your influence as a leader. Knowing the right story to tell and how to deliver it effectively gives you and your organization enormous influence, and helps connect employees to strategy by providing understanding, belief, and motivation in their personal contribution. This book is the ultimate field guide to becoming an influential storyteller, with concrete, actionable guidance toward all the storytelling fundamentals. Identify your organization′s "narrative assets" Craft an elegant, well–constructed organizational story Capture, bank, and share stories with extraordinary engagement Facilitate a dialogue to draw out meaning and induce change The growing interest surrounding organizational storytelling has many change agents focused on "trying to tell better stories," but goals are useless without a plan of action. Circle of the 9 Muses helps you weave narrative wisdom into organizational development activities, engaging employees and driving change.