Release on 2016-06-27 | by Uma Sekaran,Roger Bougie
A Skill Building Approach
Author: Uma Sekaran,Roger Bougie
Pubpsher: John Wiley & Sons
ISBN: 1119165555
Category: Business & Economics
Page: 448
View: 4787
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated. Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book Examples and projects throughout each chapter help build the essential skills for managerial success. The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications.· Introduction to Research· Scientific Investigation· Technology and Business Research· The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition· The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development· The Research Process: Step 6: Elements of Research Design· Experimental Designs· Measurement of Variables: Operational Definition and Scales· Measurement: Scaling, Reliability, Validity· Data Collection Methods· Sampling· Data Analysis and Interpretation· The Research Report· Managerial Decision Making and Research
Release on 2011-06-01 | by Uma Sekran,Roger Bougie
Author: Uma Sekran,Roger Bougie
Pubpsher: N.A
ISBN: 9788126531318
Category:
Page: 488
View: 7721
Market_Desc: The book is intended for all business and marketing students taking Research Methods (usually 2nd year and 3rd year) as well as conversion masters and masters courses. About The Book: Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.
Release on 2012-05-09 | by BONARD MWAPE; JOSEPH MUMBA
Author: BONARD MWAPE; JOSEPH MUMBA
Pubpsher: AuthorHouse
ISBN: 146789673X
Category: Business & Economics
Page: 364
View: 6107
This book is designed as a thesis research manual for students pursuing policy research at a Masters level. It is also intended for students pursuing Masters in Business Administration (MBA) thesis and dissertation research projects. The book is structured in a simple format that takes the student through the entire research process. It assumes a deductive research logic as a strategy to make business managers and policy implementers apply scientific thinking to solving business and policy problems. The authors strongly believe that the book will make a big difference in the research lives of Masters students in Africa and beyond. The complicated treatise of research found in many research methods books usually puts off average students. This book, thus, fills a big gap in readily available, affordable and easily accessible simple research methods books to Masters students in the developing world such as Africa and beyond.
