Saul Bass

Author: Jan-Christopher Horak
Publisher: University Press of Kentucky
ISBN: 0813147190
Size: 72.27 MB
Format: PDF, ePub
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Iconic graphic designer and Academy Award--winning filmmaker Saul Bass (1920--1996) defined an innovative era in cinema. His title sequences for films such as Otto Preminger's The Man with the Golden Arm (1955) and Anatomy of a Murder (1959), Alfred Hitchcock's Vertigo (1958) and North by Northwest (1959), and Billy Wilder's The Seven Year Itch (1955) introduced the idea that opening credits could tell a story, setting the mood for the movie to follow. Bass's stylistic influence can be seen in popular Hollywood franchises from the Pink Panther to James Bond, as well as in more contemporary works such as Steven Spielberg's Catch Me If You Can (2002) and television's Mad Men. The first book to examine the life and work of this fascinating figure, Saul Bass: Anatomy of Film Design explores the designer's revolutionary career and his lasting impact on the entertainment and advertising industries. Jan-Christopher Horak traces Bass from his humble beginnings as a self-taught artist to his professional peak, when auteur directors like Stanley Kubrick, Robert Aldrich, and Martin Scorsese sought him as a collaborator. He also discusses how Bass incorporated aesthetic concepts borrowed from modern art in his work, presenting them in a new way that made them easily recognizable to the public. This long-overdue book sheds light on the creative process of the undisputed master of film title design -- a man whose multidimensional talents and unique ability to blend high art and commercial imperatives profoundly influenced generations of filmmakers, designers, and advertisers.

Transmedia Marketing

Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746296
Size: 55.91 MB
Format: PDF, ePub
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Selling The Movie

Author: Ian Haydn Smith
Publisher: White Lion Publishing
ISBN: 0711240256
Size: 67.84 MB
Format: PDF
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"Selling the Movie takes us on a stunning visual journey through almost 150 years of movie history." - Daily Mail “An incredible illustrated history of the movie poster.” - Hey U Guys Showcasing the best movie posters by the top designers in the field, this rich visual history of the film poster charts the evolution from the earliest days to the present, explaining how they were used to sell both films and the stars, and how they lured audiences to cinemas across the globe to make an industry. Understand how posters enhance the brand of a movie or a star, and how they represent the crossover between creatives with this stylish art book. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this visually stunning book reveals how a powerful advertising medium became an artform itself and changed the face of graphic design.

Pedro Almodovar

Author: Ernesto R. Acevedo-Munoz
Publisher: British Film Institute
ISBN: 9781844571505
Size: 38.71 MB
Format: PDF, ePub, Docs
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The book provides a detailed introduction to the essential themes, style, and aesthetics of Pedro Almodóvar's films, put in the context of Spain's profound cultural transitions since 1980. With precise and close analysis, the book covers the major concerns of the most successful of all Spanish film directors and makes direct, clear connections to the logic of Almodóvar's aesthetic and stylistic choices. By spanning the entirety of Pedro Almodóvar's feature-making career, the book emphasizes the director's sensibility to make the outrageous believable and to always give a unique spin to the issues of Spanish history, culture and identity. A detailed and comprehensive approach to all of Pedro Almodóvar's feature films from the outrageous 1980 Pepi, Luci, Bom and Other Girls on the Heapto the sophisticated 2004 Bad Education, this book provides more than an introduction and intimate look at the topics, style, aesthetics, and cultural sensibilities of Spain's most distinguished and celebrated film director since Luis Buñuel. By focusing on a film-by-film, and often scene-by-scene analysis, this book offers a meticulous interpretation of characters, situations, allusions, and cultural intersections as well as emphasizes the meaning and weight of cultural, historical and social contexts. The book traces the evolution of Almodóvar's career, from the perspective of aesthetic, narrative and stylistic concerns, and places those changes in the logical context of Spain's historical trajectory from the end of Franco's dictatorship to the transition to democracy, exploring Almodóvar's interest on issues of identity, sexuality, and nationalism.