Selling The Invisible

Author: Harry Beckwith
Publisher: Hachette UK
ISBN: 0446930032
Size: 65.15 MB
Format: PDF, Mobi
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Tell The World You Don T Suck Modern Marketing For Commercial Photographers

Author: Leslie Burns-Dell'Acqua
Publisher: Lulu.com
ISBN: 0557019036
Size: 71.79 MB
Format: PDF
View: 167
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Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.

Ideas Que Pegan

Author: Chip Heath
Publisher: LID Editorial
ISBN: 8483566184
Size: 30.37 MB
Format: PDF, ePub, Mobi
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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.

The Architect S Handbook Of Professional Practice

Author: Joseph A. Demkin
Publisher: John Wiley & Sons
ISBN: 0470009578
Size: 77.15 MB
Format: PDF, ePub, Mobi
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"This updated resource covers all aspects of architectural practice, featuring: new material of sustainable design, managing multiple offices, lifelong learning, mentoring, and team building; revised content on programming, project management, construction contract administration, risk management, and ethics; and coverage of small firm considerations as well as emerging issues such as integrated practice and integrated project delivery."--Jacket.

The Guru Guide To Marketing

Author: Joseph H. Boyett
Publisher: John Wiley & Sons
ISBN: 0471434264
Size: 23.71 MB
Format: PDF, ePub, Mobi
View: 7394
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

Business Class

Author: Jacqueline Whitmore
Publisher: St. Martin's Press
ISBN: 1429909927
Size: 71.53 MB
Format: PDF, Kindle
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Have you forgotten a person's name two minutes after being introduced? Have you wondered which fork to use or how to discreetly pay the check while attending an important business dinner? Have you insulted an international client by mistake and didn't realize it until it was too late? Making these types of errors can get in the way of getting ahead. However, these faux pas can be avoided by exercising a little bit of business etiquette. Business etiquette is a powerful, practical, and profitable skill you can use when it most counts to get a job, keep a job, or succeed on the job. It is a set of rules and guidelines that makes your professional relationships more harmonious, productive, manageable, and meaningful. International etiquette expert Jacqueline Whitmore provides tips, tactics, and cautionary tales—gleaned from the experience of a multitude of successful CEOs and top managers—as well as information on how to: · Be more polished and professional in the boardroom or at the dining table · Master the art of mingling, networking, and remembering names · Communicate effectively via technology · Keep in touch, nurture professional relationships, and turn contacts into contracts · Write effective thank-you notes and send the perfect business gift every time · Be more "global-minded" and enhance international relationships Business Class will teach you the nuances of treating colleagues, clients, and customers with courtesy and respect, which in turn will increase your visibility, credibility, and profitability.

Landing Page Optimization

Author: Tim Ash
Publisher: John Wiley & Sons
ISBN: 1118234537
Size: 55.47 MB
Format: PDF, ePub, Mobi
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

The Brand Who Cried Wolf

Author: Scott Deming
Publisher: John Wiley & Sons
ISBN: 0470923466
Size: 35.35 MB
Format: PDF
View: 2915
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Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.