So You Want To Start A Brewery

Author: Tony Magee
Publisher: Chicago Review Press
ISBN: 1556526067
Size: 49.73 MB
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In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and heart-warming successes. Based in Petaluma, California, the Lagunitas Brewing Company makes simple and flavorful craft beer that defies categorization. The same could be said for this book. Equal part memoir, narrative, and business story, with liberal dashes of pop culture and local color, this illuminating yet hilarious account of a one-of-a-kind made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the fifth largest—and the fastest-growing—craft brewer in the United States. So You Want to Start a Brewery? is a look behind the curtain rather than a simple business story. It's unglamorous and full of hilarious digressions, but it's never afraid to mess with the nuts and bolts. Devoted to details but never boring, this is a must-read for all who have considered starting their own business—or have sweated blood working to get one on its feet. Told in the vibrant voice of the man closest to the process—and with the most to lose—this illuminating volume should quench the thirst of anyone who has ever tried a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing Company. He lives in Marin County, California.

The Lagunitas Story

Author: Tony Magee
Publisher:
ISBN: 9781625350008
Size: 32.25 MB
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"The Lagunitas Brewing Company: the Story" was written by Tony Magee, founder of Petaluma, California's Lagunitas Brewing Company. It is a thrilling first-person account of the gut-wrenching challenges and heart-warming successes of founding a brewery, told in the vibrant voice of the one person closest to the process who is also the one person with the most to lose.

Barrel Aged Stout And Selling Out

Author: Josh Noel
Publisher: Chicago Review Press
ISBN: 1613737246
Size: 19.29 MB
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In 2011 Goose Island, a family-owned Chicago brewpub, was sold to Anheuser-Busch InBev, the biggest beer company in the world. The sale forced the craft beer industry to reckon with its growing mainstream appeal and a popularity few envisioned. Anheuser-Busch InBev went on to buy nine more American craft breweries, each sale sparking questions anew. With Goose Island as its flagship brand, Anheuser-Busch InBev stood poised to the become the largest producer of craft beer in the United States, leaving the industry's original innovators to grapple with the transition from scrappy underdog to mainstream, co-opted sensation.

Start Your Own Microbrewery Distillery Or Cidery

Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 1613083114
Size: 54.22 MB
Format: PDF, ePub, Mobi
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Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success Story Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up. Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John’s Cider Mill. You'll gain an insider’s look at how to: Analyze craft products, their distinct challenges, and dynamic market Write a winning business plan that promotes growth and secures funding Keep overhead low and margins high with options like self-distribution Capture customers and create evangelists with the story behind the brand Enhance the brand experience with events, taprooms, tastings, and tours Develop invaluable relationships with distributors and restaurants

Audacity Of Hops

Author: Tom Acitelli
Publisher: Chicago Review Press
ISBN: 1613737114
Size: 79.95 MB
Format: PDF, Mobi
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Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,500. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.

Las 21 Leyes Irrefutables Del Liderazgo

Author: John C. Maxwell
Publisher: Grupo Nelson
ISBN: 9781602550278
Size: 49.92 MB
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En Las 21 leyes irrefutables del liderazgo, John C. Maxwell combino conocimiento perspicaz aprendido en sus mas de 40 anos de exitos y errores de liderazgo con observaciones del mundo de los negocios, de la politica, de los deportes, de la religion y el conflicto militar. Algunas de las partes mas destacadas de la edicion revisada de este libro de gran exito de ventas segun la lista del New York Times, la cual ha vendido mas de un millon de ejemplares en ingles, son: Cada capitulo ha sido revisado. 2 capitulos, "La ley de la adicion" (que reemplaza "La ley de E. F. Hutton") y "La ley de la imagen" (que reemplaza "La ley de la reproduccion"), son completamente nuevos. 17 historias nuevas han sido incluidas. 6 capitulos estan corregidos en un 50%. 5 capitulos estan corregidos en un 75%. Secciones de aplicacion practica acompanan a cada capitulo. Se ha incluido una evaluacion de liderazgo.

Sunset

Author:
Publisher:
ISBN:
Size: 19.64 MB
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