UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).
Release on 2017-08-01 | by Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
A Practical Guide for Librarians
Author: Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Pubpsher: Rowman & Littlefield
Category: Language Arts & Disciplines
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
The Modern Day Entrepreneurs Workbook to Business Growth
Author: Warren Knight
Category: Internet marketing
Think #Digital First Second Edition is a workbook designed for creative entrepreneurs, business owners and sales and marketing managers that shares with them the importance of having the right mindset to focus on technology, sales and marketing.
Clever ways to plan and write a book that works harder for your business
Author: Alison Jones
Pubpsher: Practical Inspiration Publishing
Category: Business & Economics
Discover the writing secrets of some of the world's top business authors. Writing a business book is about so much more than words on a screen: discover how to use the process of writing your book to develop your business, your platform, your network and even yourself. There's no need to wait until your book is published for it to start transforming your business - it all starts here and now.
2018 UPDATED EDITION ~ New AdWords Interface Learn AdWords in Plain English - Step by Step! Buy the Workbook Used by Jason McDonald to Teach Google AdWords Advertising Updated - Fully updated for 2018, and focused on the new AdWords Interface AdWords in all its Glory - master the AdWords Search Network, Display Network and Remarketing and even YouTube Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise Your Business on Google without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success. Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords! The #1 Bestselling Workbook on Google AdWords Advertising for Your Business Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.' Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Table of Contents AdWords Basics - the basics matter, so begin at the beginning. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS) Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper. AdWords Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google AdWords Check out the other AdWords Books - Perry Marshall and Mike Rhodes Ultimate Guide to Google AdWords, AdWords for Dummies, AdWords Secret Hacks, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free AdWords Toolbook with hundreds of free tools for AdWords advertising 2018. Plus they're OUTDATED. This AdWords book is listed as one of the best books on Google AdWords 2018.
Learn SEO in Plain English - Step by Step! Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization 2017. Get the 2017 Updated Edition - understand the current Search Engine Algorithms Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value! The #1 Bestselling Workbook on Search Engine Optimization Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Rebate Offer - each SEO Book 2017 contains a $10 off survey offer. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of "The Seven Steps to SEO Fitness" to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2017 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017. Listed on many SEO book lists as one of the best books SEO books of 2017.
Release on 2017-02-02 | by Marilyn Horowitz,Paula Landry
Using New Media
Author: Marilyn Horowitz,Paula Landry
Finished your screenplay and wondering what's next? You need a marketing plan, NOW! The new and improved edition of Sell Your Screenplay in 30 Days Using New Media features a forward by Stephen Greenwald, CEO of Dino DeLaurentiis Entertainment Group, and will show you how to sell your screenplay traditionally and using new media. From Screenwriting Coach & NYU Professor Marilyn Horowitz, and producer, media business & marketing consultant Paula Landry, MBA, this interactive workbook offers practical step-by-step solutions for writers & writer/directors to market and sell their work in a systematic and fun way. Filmmakers and screenwriters will learn:� Why social media is key and how to use it most effectively� How to pace your work within your busy schedule� How to gauge your progress� If your script is ready to sell Not sure where to start? Let us show you the next step! We'll show you the fundamentals of screenplay marketing to get you off the ground. Writers aren't our always their own best promoters, but in the multimedia marketplace, we must be our own agents/producers until we get one. In the meantime, get yourself in the flow by creating a professional presence including Social Media. Learn:� How to create the tools you need to sell your screenplay� What steps to take and in what order� How to keep up marketing momentum� Key tricks to make marketing fun and engaging Sell Your Screenplay in 30 Days is also great for Writer-Producers looking for financing and Agents and Managers seeking to help their clients land a deal. Every journal begins with a single step. Take that first step on your personal Yellow Brick Road today with Sell Your Screenplay in 30 Days!
Dancing the 2-Step: To Growing Your Business by Charlene A. Nixon You’re ready to start your own business. You know you need to market and network, but how? Charlene A. Nixon knows that new businesses fail because of failures in networking. In Dancing the 2-Step To Growing Your Business, she shares her proven tips in a fun and energetic workbook. Networking is about building and sustaining relationships with others. It’s not a competition – it’s a dance! Charlene gives you clear and practical steps on how to find and maintain clients and contact spheres. There’s no jargon and endless lists. Instead, Charlene encourages you to find your own rhythm and match your personality with the people you’ll be working with. Dancing the 2-Step is an ideal resource to begin networking and building your business. Bright and bold, with worksheets and encouraging thoughts, this is the next best thing to having Charlene giving you guidance one on one.
With ZERO FLUFF this book is for Hairstylists, Beauty therapists and Nail technicians who are looking for new clients, Improve their profits and enhance your profile. The average salon loses 10-25% of it's clients each year! Marketing is a game you need to play NOW, you can't afford to wait, because your competition is already doing it.