Strategic Consulting

Author: Philippe Chereau
Publisher: Springer
ISBN: 331964422X
Size: 66.64 MB
Format: PDF, ePub, Mobi
View: 2780
Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a strategic positioning choosing a growth strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way.

Successful Marketing Strategies For Nonprofit Organizations

Author: Barry J. McLeish
Publisher: John Wiley & Sons
ISBN: 9780470925539
Size: 24.60 MB
Format: PDF, Kindle
View: 6772
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Contemporary Marketing

Author: Louis E. Boone
Publisher: Cengage Learning
ISBN: 1305465466
Size: 35.16 MB
Format: PDF, Docs
View: 6454
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Planning

Author: Byron K. Simerson
Publisher: ABC-CLIO
ISBN: 0313384800
Size: 16.95 MB
Format: PDF, Mobi
View: 6425
In this book, an expert in business strategy shows how to create and evaluate a strategic plan and execute that plan successfully. * Concrete examples and case studies * Templates and samples of materials used in various public- and private-sector strategic planning efforts * A bibliography of resource materials about strategic thinking, strategy formulation, strategic planning, and strategy execution

Successful Inside Consulting

Author: Theodore Pietrzak
Publisher: American Society for Training and Development
ISBN: 9781562863593
Size: 61.58 MB
Format: PDF, Mobi
View: 383
Can you add value to your organization by becoming an internal adviser? Would you like to know how to do that? In this Info-line, you'll learn to assess your ability to provide and your organization's receptiveness to this kind of solution and determine what additional competencies you'll need. Finally, design your own roadmap to becoming a successful inside consultant!

Organizational Strategies And Structures Following The System Turnaround

Author: Károly Balaton
Publisher: Akademiai Kiado
ISBN: 9789630585231
Size: 77.46 MB
Format: PDF, ePub, Docs
View: 7556
The book analyses the evolution of strategies and organizational structures of enterprises in Hungary after the political changes in 1990. The focal issue is to analyse and understand organizational changes in a period of radical political, social and economic turnaround.

The Economist Successful Strategy Execution

Author: Michel Syrett
Publisher: Profile Books
ISBN: 1847650333
Size: 54.36 MB
Format: PDF, Docs
View: 107
Strategy-to-performance gaps foster a culture of under-performance Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively. Common failings include: Companies rarely track their performance against long-term plans - less than 15% of companies make it a regular practice to go back and compare the business' results with the performance forecast for each business unit in its prior years' strategic results Results rarely meet projections - when companies do track performance, it rarely matches the prior years' projection. The consequence is year-after-year of under-performance relative to the original plan A lot of value is lost in translation - a combination of poor communications, misapplied resources, limited accountability and lack of information creates an in-built strategy-to-performance gap

Museum Strategy And Marketing

Author: Neil G. Kotler
Publisher: Jossey-Bass
Size: 36.43 MB
Format: PDF, ePub, Mobi
View: 4500
Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. - Robert P. Bergman, director, The Cleveland Museum of Art In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in-depth, hands-on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy, vibrant museums. The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.