The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries (Summary)

The 22 Immutable Laws of Branding by Al Ries and Laura Ries (Summary)

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.

Implementing E-learning

Implementing E-learning

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

Start Your Own Business, Sixth Edition

The Only Startup Book You'll Ever Need

Start Your Own Business, Sixth Edition

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Child-Care Services

Step-by-Step Startup Guide

Child-Care Services

The experts at Entrepreneur provide a two-part guide to success. First, find out what it takes to start a family-style child-care center in your home, a large center at a commercial site, or a niche business like child transportation. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry and business-specific startup steps with worksheets, calculators, checklists and more • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years • Interviews and advice from successful entrepreneurs in the industry • Worksheets, brainstorming sections, and checklists • Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

Staffing Service

Step-by-Step Startup Guide

Staffing Service

The new world economy is tough on job security. Hordes of skilled, experienced, motivated workers are flooding the market, looking for work. And lots of merged and downsized companies now outsource the work that used to be done by permanent employees. The bright side? It’s prime time for the staffing profession. Detailing the hottest specialties in the staffing service industry—facilities staffing, industrial staffing, office/clerical staffing, temp staffing and temp-to-perm staffing—the experts at Entrepreneur provide everything eager entrepreneurs need to know to start their own staffing service. Covers: -Industry trends and opportunities -Identifying a specialty -How to establish the business—from securing licenses and financing to buying equipment and recruiting employees -Building a client base -Promoting and marketing the business -Managing day-to-day operations -Staying on top of finances Entrepreneurs also gain priceless insight from practicing entrepreneurs who reveal little-known tricks of the trade and common hazards to avoid. Aspiring business owners are given sample documents, worksheets, and other example materials to reference as they move their business forward. Specialties covered include: •Facilities staffing—placing employees in long-term or indefinite-length assignments •Industrial staffing—specializing in manual laborers, food handlers, cleaners, assemblers, drivers, tradespeople, machine operators, etc. •Office/clerical staffing—focusing on secretaries, receptionists, administrative assistants, word processing and data-entry operators, etc. •Temporary staffing—supplying client companies with workers on a short-term basis •Temp-to-perm staffing—offering clients a convenient way to try out temporary workers for permanent positions All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit

Start a Business in New York

Start a Business in New York

This state-specific title in Entrepreneur's evergreen SmartStart series shows the reader how to start a business in New York. The staff of Entrepreneur Media presents essential guidance to aspiring business owners including state-specific rules, regulations, contacts, and statistics. Includes updated forms, worksheets, and tax information.

Raising the Bar

Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

Raising the Bar

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business. If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.