The Longer Long Tail

Author: Chris Anderson
Publisher: Century
ISBN: 9781847940360
Size: 24.44 MB
Format: PDF, ePub, Mobi
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Long Tail

Author: Chris Anderson
Publisher: Random House
ISBN: 1446409287
Size: 42.44 MB
Format: PDF, ePub
View: 3040
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

The Devil S Long Tail

Author: David Stevens
Publisher: Oxford University Press
ISBN: 0190612967
Size: 38.45 MB
Format: PDF, Docs
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The internet may be a utopia for free expression, but it also harbours nihilistic groups and individuals spreading bizarre creeds, unhindered by the risk-averse gatekeepers of the mass media -- and not all are as harmless as the Virtual Church of the Blind Chihuahua or Sexastrianism. With few entry barriers, ready anonymity and no centralised control, the internet offers wired extremists unprecedented access to a potential global audience of billions. Technology allows us to select the information we wish to receive -- so those of a fanatical bent can filter out moderating voices and ignore countervailing arguments, retreating into a virtual world of their own design that reaffirms their views. In The Devil's Long Tail, Stevens and O'Hara argue that we misunderstand online extremism if we think intervention is the best way to counter it. Policies designed to disrupt radical networks fail because they ignore the factors that push people to the margins. Extremists are driven less by ideas than by the benefits of participating in a tightly-knit, self-defined, group. Rather, extreme ideas should be left to sink or swim in the internet's marketplace of ideas. The internet and the web are valuable creations of a free society. Censoring them impoverishes us all while leaving the radical impulse intact.

The Long Tail Of Tourism

Author: Alexis Papathanassis
Publisher: Springer Science & Business Media
ISBN: 9783834962317
Size: 33.39 MB
Format: PDF
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The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

The New Digital Shoreline

Author: Roger McHaney
Publisher: Stylus Publishing, LLC.
ISBN: 9781579226022
Size: 30.99 MB
Format: PDF, Kindle
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Two seismic forces beyond our control – the advent of Web 2.0 and the inexorable influx of tech-savvy Millennials on campus – are shaping what Roger McHaney calls “The New Digital Shoreline” of higher education. Failure to chart its contours, and adapt, poses a major threat to higher education as we know it. These forces demand that we as educators reconsider the learning theories, pedagogies, and practices on which we have depended, and modify our interactions with students and peers—all without sacrificing good teaching, or lowering standards, to improve student outcomes. Achieving these goals requires understanding how the indigenous population of this new shoreline is different. These students aren’t necessarily smarter or technologically superior, but they do have different expectations. Their approaches to learning are shaped by social networking and other forms of convenient, computer-enabled and mobile communication devices; by instant access to an over-abundance of information; by technologies that have conferred the ability to personalize and customize their world to a degree never seen before; and by time-shifting and time-slicing. As well as understanding students’ assumptions and expectations, we have no option but to familiarize ourselves with the characteristics and applications of Web 2.0—essentially a new mind set about how to use Internet technologies around the concepts of social computing, social media, content sharing, filtering, and user experience. Roger McHaney not only deftly analyzes how Web 2.0 is shaping the attitudes and motivations of today’s students, but guides us through the topography of existing and emerging digital media, environments, applications, platforms and devices – not least the impact of e-readers and tablets on the future of the textbook – and the potential they have for disrupting teacher-student relationships; and, if appropriately used, for engaging students in their learning. This book argues for nothing less than a reinvention of higher education to meet these new realities. Just adding technology to our teaching practices will not suffice. McHaney calls for a complete rethinking of our practice of teaching to meet the needs of this emerging world and envisioning ourselves as connected, co-learners with our students.

Film Sequels

Author: Carolyn Jess-Cooke
Publisher: Edinburgh University Press
ISBN: 0748689478
Size: 48.25 MB
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A study of sequel production within recent Hollywood and beyond in terms of its industrial, cultural and global implications.

The Silent Revolution

Author: M. Bunz
Publisher: Springer
ISBN: 1137373504
Size: 59.46 MB
Format: PDF, ePub, Mobi
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Critically engaging, illustrative and with numerous examples, The Silent Revolution delivers a philosophically informed introduction to current debates on digital technology and calls for a more active role of humans towards technology.

Tomorrow S Tourist Scenarios Trends

Author: Ian Yeoman
Publisher: Routledge
ISBN: 1136354891
Size: 79.32 MB
Format: PDF, Kindle
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By 2030, China will be the world’s largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more. These are some of the changes that will occur between now and 2030 that will change world tourism. Tomorrows Tourist: Scenarios & Trends enables readers to imagine what a future tourist might be, where they will go and what they will do. This is the most comprehensive analysis of how world tourism is changing and what it means for destinations. Each chapter consists of a scenario about a future tourist, which is then is backed up with evidence and trends plus a number of assumptions about the future. The book is accompanied by its own website at http://www.tomorrowstourist.com which is owned and regularly updated by the author.

The 80 Minute Mba

Author: Richard Reeves
Publisher: Hachette UK
ISBN: 0755364910
Size: 65.67 MB
Format: PDF
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"Slick, short, funny and focused. And . . . more than 4,000 times cheaper than an MBA" -Independent The 80 Minute MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? The 80 Minute MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. Managers need the encouragement to think differently, not in the same straight lines. The 80 Minute MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.

The Contradictions Of Media Power

Author: Des Freedman
Publisher: Bloomsbury Publishing
ISBN: 1849666105
Size: 16.46 MB
Format: PDF, ePub, Docs
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Media power is a crucial, although often taken for granted, concept. We assume, for example, that the media are 'powerful'; if they were not, why would there be so many controversies over the regulation, control and impact of communicative institutions and processes? Further, we assume that this 'power' is somehow problematic; audiences are often treated as highly susceptible to media influence and too much 'power' in the hands of one organization or individual is seen as risky and potentially dangerous. These concerns have been at the heart of recent controversies involving the relationships between media moguls and political elites, the consequences of phone hacking in the UK, and the emerging influence of social media as vital gatekeepers. Yet it is still not clear what we mean by media power or how effective it is. This book evaluates contrasting definitions of media power and looks at the key sites in which power is negotiated, concentrated and resisted - politically, technologically and economically. Combining an evaluation of both previous literature and new research, the book seeks to establish an understanding of media power which does justice to the complexities and contradictions of the contemporary social world. It will be important reading for undergraduates, postgraduates, researchers and activists alike.