Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
In a turbulent, unstable era of severe financial pressures, thedevelopment of strategic human resource (HR) practices has becomean urgent mandate in higher education. With significant andwidespread institutional shifts resulting from globalization,heightened competition, and rapid innovation, educational leadersmust optimize their most significant resource—humancapital—and align HR strategies, structures, and processeswith organizational goals. Due to substantial cuts in stateappropriations and rapidly diminishing budgets, public institutionsof higher education in particular are struggling to realignresources and programs to fulfill their educational missions andmaintain academic quality, while simultaneously responding tocomplex external legislative and accreditation mandates. In light of these challenges, Creating a Tipping Point:Strategic Human Resources in Higher Education breaks new groundby presenting a research-based approach that supports the evolutionof HR practices from siloed, transactional models to strategicoperations that serve the entire university. This monographprovides a concrete, progressive road map to developingorganizational capabilities in support of the university's academicmission and illustrates this pathway with examples drawn frompublic research universities. It offers strategies, tools, metrics,and action steps that support the development of an effective andefficient strategic HR operation in higher education. Forinstitutions seeking to implement strategic HR, this book is apractical and invaluable resource.
In a landmark decision, the Federal Circuit Court of Appeals, in Signature Financial v. State Street Bank, held that business methods may be patented. This holding, together with the explosive growth of the Internet, has turned the business method patent into the "hot" new growth area of intellectual property. Business Method Patents is your guide to the unique opportunities and risks in this emerging area of IP law. Depend on it as your authoritative source for court-tested guidance on: - Mechanics of the patent application - Prior art researching - Drafting claims - Drafting the complete specification - Drawings required for business method patents - Illustrating the business system through drawings - Building a patent portfolio for attracting capital - Enforcing and licensing business method patents.
Release on 2011-09-18 | by Joseph A. Tainter,Tadeusz W. Patzek
The Gulf Oil Debacle and Our Energy Dilemma
Author: Joseph A. Tainter,Tadeusz W. Patzek
Pubpsher: Springer Science & Business Media
Category: Technology & Engineering
For more than a century, oil has been the engine of growth for a society that delivers an unprecedented standard of living to many. We now take for granted that economic growth is good, necessary, and even inevitable, but also feel a sense of unease about the simultaneous growth of complexity in the processes and institutions that generate and manage that growth. As societies grow more complex through the bounty of cheap energy, they also confront problems that seem to increase in number and severity. In this era of fossil fuels, cheap energy and increasing complexity have been in a mutually-reinforcing spiral. The more energy we have and the more problems our societies confront, the more we grow complex and require still more energy. How did our demand for energy, our technological prowess, the resulting need for complex problem solving, and the end of easy oil conspire to make the Deepwater Horizon oil spill increasingly likely, if not inevitable? This book explains the real causal factors leading up to the worst environmental catastrophe in U.S. history, a disaster from which it will take decades to recover.
One of the leading ethical thinkers of the modern age, Peter Singer has repeatedly been embroiled in controversy. Protesters in Germany closed down his lectures, mistakenly thinking he was advocating Nazi views on eugenics. Conservative publisher Steve Forbes withdrew generous donations to Princeton after Singer was appointed professor of bioethics. His belief that infanticide is sometimes morally justified has appalled people from all walks of life. Peter Singer Under Fire gives a platform to his critics on many contentious issues. Leaders of the disability rights group Not Dead Yet attack Singer’s views on disability and euthanasia. Economists criticize the effectiveness of his ideas for solving global poverty. Philosophers expose problems in Singer’s theory of utilitarianism and ethicists refute his position on abortion. Singer’s engaging “Intellectual Autobiography” explains how he came by his controversial views, while detailed replies to each critic reveal further surprising aspects of his unique outlook.
Ajit Balakrishnan is quietly experimenting with the new and fascinating technologies of the Internet in 1995 when the dot-com fever grips the world. Venture capitalists, investment bankers and lawyers pound at the doors of his tiny office in a low-rent area of Mumbai, urging him to take his company public on New York's NASDAQ stock market. Balakrishnan sets out on this enterprise, a path that takes him through the world's financial centres of London, Hamburg, New York, Boston and San Francisco. This story recounts how he battles adversaries many times his size; fends off avaricious lawyers who try to extort money through class action suits in the tough courts of lower Manhattan; rebuffs investment bankers who try to engineer the sale of his company; and tries to make sense of a world where technology and business models change every few months. He steers his company through the financial crashes of 2000 and 2008; watches in awe as terrorists bring down New York's World Trade Centre towers; puzzles over the decline of once famous names such as AOL and Netscape and the rise of new behemoths like Facebook and Google; wrestles with India's legal system; and pushes to bring Rediff into the new world of the Internet. Gradually, he realizes that the battles he is part of are not just business battles - they signal the dawn of the Information Age.