Trust Me I M Lying

Author: Ryan Holiday
Publisher: Profile Books
ISBN: 1782834230
Size: 62.54 MB
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Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.

Trust Me I M Lying Confessions Of A Media Manipulator

Author: Ryan Holiday
Publisher: Cape Town Books
ISBN:
Size: 74.80 MB
Format: PDF, Kindle
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture… 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch—online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you. Review "Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of." —Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek “A playbook for the dark arts of exploiting the media” —Robert Greene, author of The 48 Laws of Power "This book will make online media giants very, very uncomfortable. " — Drew Curtis, founder, Fark.com “Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” — Edward Jay Epstein, author of The Big Picture” “The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell “Ryan has a truly unique perspective on the seedy underbelly of digital culture.” —Matt Mason, Director of Marketing, BitTorrent “Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.” —Dov Charney, CEO and founder, American Apparel "...an astonishing, disturbing book" —Financial Times “In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.” —Ladygunn Magazine "This is a dark book with an important warning to clients and PR people alike." —Richard Edelman "[Like] Upton Sinclair on the blogosphere." —Tyler Cowen, MarginalRevolution.com About the Author Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans and writes at RyanHoliday.net.

Where Truth Lies

Author: Kris Fallon
Publisher: University of California Press
ISBN: 0520300939
Size: 20.28 MB
Format: PDF, Kindle
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A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.

In Lies We Trust

Author: Ed Brodow
Publisher: Post Hill Press
ISBN: 168261204X
Size: 18.62 MB
Format: PDF, ePub, Mobi
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What politicians and the media don't want you to know. Millions of Americans at both ends of the political spectrum are angry and fed up with being lied to by politicians and the media. The emergence of “outsider” presidential candidates Donald Trump and Bernie Sanders is proof that people are sick and tired of Washington’s culture of deception. Thumbing his nose at political correctness, negotiation expert and political commentator Ed Brodow exposes the outrageous lies that have been disseminated about the most important issues of our time. He tells the uncensored truth about the threat of Islamic extremism, global warming, the welfare entitlement system, Obamacare, racial tension and other important things that our elected representatives don’t want you to know. If you vote in national elections, the candor of In Lies We Trust will help you make decisions based on facts instead of misinformation.

Growth Hacker Marketing

Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Size: 13.15 MB
Format: PDF, ePub, Docs
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

The Lean Entrepreneur

Author: Brant Cooper
Publisher: John Wiley & Sons
ISBN: 1118331869
Size: 62.71 MB
Format: PDF, Docs
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You are not a Visionary… yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development. The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary. The Lean Entrepreneur shows you how to: Apply actionable tips, tricks and hacks from successful lean entrepreneurs. Leverage the Innovation Spectrum to disrupt existing markets and create new ones. Drive strategies for efficient market testing with Minimal Viable Products. Engage customers with Viability Testing and radically reduce time and budget for product development. Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

The Social Media Side Door How To Bypass The Gatekeepers To Gain Greater Access And Influence

Author: Ian Greenleigh
Publisher: McGraw Hill Professional
ISBN: 0071816739
Size: 67.28 MB
Format: PDF, Kindle
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"Skip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industry Access is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.Ian Greenleigh is the Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Ragan, Seth Godin's The Domino Project, and elsewhere. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Visit daretocomment.com and follow him at @be3d"--

Putting My Foot Down

Author: Brent Underwood
Publisher: Thought Catalog Books
ISBN: 9780692658345
Size: 74.78 MB
Format: PDF, ePub, Mobi
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"My books spent 5 years on the New York Times Best Seller List. They got there through endless hours of hard work. If only Brent had been my marketer, I could have done it in 5 minutes with a simple picture. I'M SO STUPID!"- Tucker Max, 3x #1 NY Times Best Selling Author "Like all good art, this book--and it is definitely a book--exposes a little bit about how society works."- Ryan Holiday, author of the Wall Street Journal bestseller Trust Me, I'm Lying: Confessions of a Media Manipulator "Brent Underwood's book shows the inner workings of the publishing industry and its desire to be the "best". Brent helps create a path toward ending the madness."- Matthew Kepnes, author of the New York Times bestseller How To Travel The World on $50 a Day "Unputdownable! Hop don't walk, to your nearest Kindle and download it now! The footnotes alone are worth the cover price!"- Brooke Unger, Americas Editor, The Economist "Putting My Foot Down will keep you on your toes at all time."- Young & Sick, musician/artist "Brent Underwood's foot, a more accomplished author than you or I."- The Paris Review "...status is meaningless, and can be bought for just a few dollars."- BoingBoing "Amen, Brent. Amen."- The Daily Dot "A man put a photo of his foot on Amazon."- Gothamist "The game's definitely afoot!"- Neil Gaiman "Amazing how much perception creates reality today."- Nick Bilton, Columnist, New York Times "...had me from the moment this guy takes a photo of his foot."- Laura Bennett, Senior Editor, Slate "Brilliant."- Martin Robbins, Columnist, VICE "...nails the 'biggest lie in publishing'."- Richard Lea, Books Reporter, The Guardian

How To Get Ahead A Proven 6 Step System To Unleash Your Personal Brand And Build A World Class Network So Opportunities Come To You

Author: Zak Slayback
Publisher: McGraw Hill Professional
ISBN: 1260441857
Size: 41.84 MB
Format: PDF, ePub, Docs
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Turbocharge your professional success and accelerate your career. This practical guide cuts the fluff and gives you real, tangible, actionable steps you can take to build your own world-class network. Even if you think the terms “personal branding” or “networking” sound sleazy, How to Get Ahead teaches you how to earn more, learn more, get more done, and set yourself up for long-term career success. THIS PROVEN, SIX-STEP SYSTEM TEACHES YOU HOW TO: • Stop spinning your wheels and set professional goals that you can actually achieve. • Identify, reach out to, and learn from mentors, teachers, and advisors to shave years off your learning and avoid painful mistakes. • Eliminate overwhelm and burnout through a personalized project management system Identify and signal your skills and expertise to unleash your own personal brand. • Discover The “Seven Deadly Sins of Networking” that kill your chances of building a world-class network— and how to avoid them. • Tap into your own personal network and get introductions influential people—even if you hate “networking.” • Make people want to work with you — even if you hate “pitching.” Whether you’re an employee, a business owner, an academic, a student, or an aspiring “digital nomad,” this book gives you the steps to set up your own system for professional success.

The Obstacle Is The Way

Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846358
Size: 20.91 MB
Format: PDF, Mobi
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Reframing advice from icons throughout history, including Ulysses S. Grant, Amelia Earhart and Steve Jobs, for today's world, this motivational guide shows readers how to overcome obstacles and turn them into advantages.