Ultimate Guide To Local Business Marketing

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Size: 47.91 MB
Format: PDF
View: 3655
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Ultimate Small Business Marketing Guide

Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1599180375
Size: 74.87 MB
Format: PDF
View: 2444
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Over 1500 Secrets of Top Marketing Professionals Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back. Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more! To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!

Ultimate Guide To Google Adwords

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613082800
Size: 28.96 MB
Format: PDF, Mobi
View: 5130
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Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords

No B S Grassroots Marketing Ultimate No Holds Barred Take No Prisoners Guide To Growing Sales And Profits Of Local Small Businesses

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599184397
Size: 58.19 MB
Format: PDF, Mobi
View: 3715
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Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar

Seo For Growth

Author: John Jantsch
Publisher: Seo for Growth
ISBN: 9780692769447
Size: 74.94 MB
Format: PDF
View: 3648
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"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Ultimate Guide To Twitter For Business

Author: Ted Prodromou
Publisher: Entrepreneur Press
ISBN: 1613081820
Size: 12.97 MB
Format: PDF, ePub
View: 3556
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Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

The Boomer S Ultimate Guide To Social Media Marketing

Author: Kalynn Amadio
Publisher: Maven House
ISBN: 1938548493
Size: 18.37 MB
Format: PDF, Docs
View: 3403
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Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

Ultimate Guide To Facebook Advertising

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613082851
Size: 74.73 MB
Format: PDF, ePub, Docs
View: 1065
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GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits. Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything

Ultimate Guide To Youtube For Business

Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 161308241X
Size: 22.68 MB
Format: PDF, Kindle
View: 4925
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From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.