You Are Not So Smart

Author: David McRaney
Publisher: Penguin
ISBN: 1101545356
Size: 25.19 MB
Format: PDF
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including: Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.

How To Blog A Book Revised And Expanded Edition

Author: Nina Amir
Publisher: Penguin
ISBN: 1599638924
Size: 67.91 MB
Format: PDF, Docs
View: 4303
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Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Start With Yourself

Author: Beth Taska
Publisher: Balboa Press
ISBN: 1504370678
Size: 65.77 MB
Format: PDF
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Start with Yourself: Lessons in Leadership What if your rsum read: Calm, capable, kind, humble, and strong? You would be wildly in demand and utterly successful, and not only at work. These attributes (not degrees, money, or titles) create a true leader. And you can have this now. The art of having a successful life and career is in creating close, meaningful, authentic relationships with others. The only way to do this is to start with yourself. You have the capability of influencing more than you imagined possible and creating the life you yearn to have. Beth Taska, a highly successful leader and coach of leaders, guides you through precise methods of being the best version of yourself today. She summarizes the wisdom of philosophers, writers, cutting-edge thinkers of our time, and her own extraordinary life to forge a guide to leading a better life. With heart, truth, and wisdom, Start with Yourself shows you how to: Lead through an open mind and a way of being. Always be in demand by being an extraordinary leader and solving problems. Inspire others, teams, and your family. Succeed in your career, business, and relationships, all from the same core habits. Get what you want or always wanted. This succinct book will leave you a better leader and, more importantly, a better person.

The Oxford Handbook Of Cognitive Literary Studies

Author: Lisa Zunshine
Publisher: Oxford University Press, USA
ISBN: 0199978069
Size: 18.93 MB
Format: PDF
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The Oxford handbook of cognitive literary studies' applies developments in cognitive science to a wide range of literary texts that span multiple historical periods and numerous national literary traditions. The volume is divided into five parts: (1) Narrative, History, Imagination; (2) Emotions and Empathy; (3) The New Unconscious; (4) Empirical and Qualitative Studies of Literature; and (5) Cognitive Theory and Literary Experience. Most notably, the volume features case studies representing not just North American and British literary traditions, but also Argentinian (Jorge Luis Borges, Julio Cortazar), Chinese (Cao Xueqin), Colombian (Garcia Marquez), Dominican (Junot Diaz), German (Theodore Fontane), French (Marcel Proust, Gustave Flaubert), Indian (Mirabai, Rabindranath Tagore, Kamala Markandaya, Mani Ratnam, Tito Mukhopadhyay), Mexican (Fernando del Paso), Polish (Krystof Kieslowski), Puerto Rican (Giannina Braschi), Russian (Lev Tolstoi), South African (J.M. Coetzee), and Spanish (Leopoldo Alas). Moreover, the volume will cover a variety of periods (e.g.,0.